Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Netherlands

Netherlands

Revenue in the Sweeteners market amounts to €89.87m in 2024. The market is expected to grow annually by 3.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €5.09 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 46.29m kg by 2029. The Sweeteners market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 2.4kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sweeteners Market in the Netherlands is experiencing minimal growth, influenced by factors such as increasing health consciousness, demand for natural sweeteners like honey, and the convenience of online shopping. Despite sub-market variations, overall growth remains slow due to health concerns surrounding artificial sweeteners.

Customer preferences: The growing trend of health-consciousness among consumers in Netherlands has led to a rise in demand for natural and organic sweeteners, as opposed to artificial ones. This shift towards more natural and healthier options is driven by a desire for better overall well-being and a focus on sustainable and environmentally-friendly products. As a result, manufacturers are now investing in developing and promoting natural sweeteners to cater to this evolving consumer preference.

Trends in the market: In the Netherlands, the Spreads & Sweeteners Market is experiencing a rising demand for natural and healthier sweeteners. This trend is driven by increasing awareness about the negative effects of artificial sweeteners on health. As a result, companies are investing in research and development to introduce new natural sweeteners in the market. This trend is expected to continue, with consumers becoming more health-conscious and seeking alternatives to traditional sugar in their diets. This presents opportunities for industry stakeholders to capitalize on this demand and offer innovative and healthier sweetener options to meet consumer preferences. Additionally, the rise of clean-label and organic products in the food industry is also expected to impact the sweeteners market, as consumers are increasingly seeking natural and clean ingredients in their food products. This trend is likely to shape the future of the sweeteners market in the Netherlands, with potential implications for the industry in terms of product development, marketing strategies, and partnerships.

Local special circumstances: In the Netherlands, the Spreads & Sweeteners Market is influenced by the country's strong emphasis on health and wellness. With a large population of health-conscious consumers, there is a high demand for natural and organic sweeteners, leading to the growth of the market for these products. Additionally, the Netherlands has strict regulations on food labeling and advertising, which further shapes the market landscape. This focus on health and transparency sets the Netherlands apart from other markets and drives unique trends in the Spreads & Sweeteners Market within The Food market.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in the Netherlands is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The Netherlands has a strong economy with a high GDP per capita and a stable political climate, which creates a favorable environment for market growth. Additionally, the country has a strong focus on sustainability and healthy food options, which has led to an increasing demand for natural and low-calorie sweeteners in the market. Moreover, the Netherlands has a well-developed food processing industry and a strong export market, which provides opportunities for the growth of the Sweeteners Market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.