Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Netherlands

Netherlands

Revenue in the Breakfast Cereals market amounts to €0.36bn in 2024. The market is expected to grow annually by 3.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €20.43 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 122.50m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 6.4kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Breakfast Cereals market in the Netherlands is experiencing a slow growth rate due to factors such as changing consumer preferences and increasing competition from other breakfast options. This is impacting the market's growth rate, which is currently negligible. However, with the rising health consciousness among consumers, there is potential for growth in the future.

Customer preferences: As health and wellness continue to be top priorities for consumers in Netherlands, the demand for breakfast cereals that offer functional benefits, such as high fiber and protein content, is on the rise. Additionally, there is a growing interest in gluten-free and organic options, reflecting a shift towards healthier and more sustainable diets. This trend is further supported by the increasing influence of health-conscious millennials and the aging population, who are seeking convenient and nutritious breakfast options.

Trends in the market: In the Netherlands, the Breakfast Cereals market is experiencing a surge in demand for healthier and more sustainable options. This trend is driven by consumers' growing awareness of the importance of a nutritious breakfast and their desire for products that align with their values. As a result, there has been an increase in the availability of organic and whole grain cereals, as well as those with reduced sugar and additives. This trend is expected to continue, with the potential for new market entrants and partnerships between cereal brands and sustainable agriculture initiatives. Such developments could have significant implications for industry stakeholders, including potential changes in sourcing and production methods, as well as marketing and labeling strategies.

Local special circumstances: In the Netherlands, the Breakfast Cereals market is influenced by the country's high awareness of healthy eating and sustainability. As a result, there is a strong demand for organic and natural breakfast cereals. Additionally, the government's strict regulations on food labeling and advertising have also impacted the market, with manufacturers needing to comply with specific guidelines. Dutch consumers also have a preference for muesli and granola, reflecting the country's strong breakfast culture.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in the Netherlands is greatly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. With a stable and growing economy, the country has a high level of consumer purchasing power, leading to increased demand for breakfast cereals. Additionally, favorable government policies, such as subsidies on healthy food products, are further driving the growth of the market. Moreover, increasing health consciousness and the trend towards convenient and nutritious breakfast options are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.