Market Insights Consumer Food Oils & Fats

Butter - Netherlands

Netherlands

Revenue in the Butter market amounts to €306.10m in 2024. The market is expected to grow annually by 3.37% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €17.32 are generated in 2024.
In the Butter market, volume is expected to amount to 30.79m kg by 2029. The Butter market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Butter market is expected to amount to 1.63kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in The Food market in the Netherlands is experiencing negligible growth. This stagnation is influenced by shifting consumer preferences towards healthier alternatives and rising prices affecting overall demand.

Customer preferences: Consumers in the Netherlands are increasingly gravitating towards plant-based and dairy alternatives, reflecting a growing awareness of health and environmental impacts. This shift is particularly pronounced among younger demographics, who prioritize sustainability and lower cholesterol options in their diets. Additionally, the rise of flexitarian lifestyles is prompting a decline in traditional butter consumption, as individuals seek versatile spreads that align with their health goals. Social media influences further amplify these trends, encouraging a broader acceptance of alternative fats in daily cooking and dining practices.

Trends in the market: In the Netherlands, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based and dairy alternatives as consumers become more health-conscious and environmentally aware. Younger demographics are increasingly adopting flexitarian diets, contributing to a decline in traditional butter consumption. This trend is significant as it reflects a broader societal movement towards sustainability and healthier eating habits. Industry stakeholders must adapt by innovating products that cater to these preferences, potentially reshaping marketing strategies and distribution channels to align with evolving consumer demands.

Local special circumstances: In the Netherlands, the Butter Market within the Oils & Fats sector is influenced by the country's strong dairy heritage and a progressive stance on sustainability. The Dutch emphasis on environmental responsibility has led to increased scrutiny of traditional dairy practices, prompting consumers to seek alternatives. Additionally, the high density of health-conscious consumers, particularly in urban areas, accelerates the demand for innovative plant-based spreads. Regulatory support for sustainable practices further drives the market, compelling producers to adapt and introduce eco-friendly products that resonate with the local values of health and environmental stewardship.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in the Netherlands is shaped by macroeconomic factors such as global dairy price fluctuations, national economic stability, and consumer purchasing power. The strong performance of the Dutch economy, characterized by low unemployment rates and robust GDP growth, enhances disposable income, enabling consumers to prioritize premium and sustainable butter products. Additionally, global trends towards plant-based diets and health consciousness are compelling local producers to innovate. Supportive fiscal policies promoting sustainable agriculture further bolster the market, encouraging investment in eco-friendly production methods while aligning with consumer values.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.