Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Netherlands

Netherlands

Revenue in the Ready-to-Eat Meals market amounts to €1.66bn in 2024. The market is expected to grow annually by 4.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137bn in 2024).
In relation to total population figures, per person revenues of €94.10 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 268.60m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 13.7kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Ready-to-Eat Meals market in the Netherlands has seen minimal growth due to factors such as limited consumer awareness and lack of convenience. The Convenience Food market, within the larger Food market, has also been impacted by slow growth rates.

Customer preferences: As consumers lead increasingly busy lives, the demand for convenient, ready-to-eat meals has grown in the Netherlands. This trend is driven by a shift towards more hectic work schedules and the desire for quick and easy meal options. Additionally, there has been a growing interest in healthy and nutritious ready-to-eat meals, as consumers become more health-conscious. This has led to the emergence of new market players offering plant-based, organic, and gluten-free options to cater to specific dietary preferences.

Trends in the market: In the Netherlands, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is seeing a surge in demand for healthy and organic options. Consumers are increasingly looking for convenient, yet healthy meal options that fit their busy lifestyles. As a result, there is a growing trend of plant-based, vegetarian and vegan ready-to-eat meals in the market. This trend is expected to continue as consumers become more health-conscious and environmentally aware. This shift towards healthier options presents opportunities for industry stakeholders to innovate and cater to this emerging segment of the market. It also highlights the need for companies to adapt and diversify their product offerings to meet changing consumer preferences.

Local special circumstances: In the Netherlands, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's high population density and busy urban lifestyle. This has resulted in a strong demand for quick and easy meal solutions, leading to the popularity of ready-to-eat meals and meal delivery services. Additionally, the country's strong focus on health and wellness has also driven the growth of the market, with a rising demand for nutritious and organic ready-to-eat options. The strict regulatory environment in the Netherlands has also played a role in shaping the market, with a strong emphasis on food safety and quality standards.

Underlying macroeconomic factors: The performance of the Ready-to-Eat Meals Market in the Convenience Food Market within The Food market in the Netherlands is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The country's stable economic growth, low unemployment rates, and increasing disposable income have contributed to the rising demand for convenience food products, including ready-to-eat meals. Additionally, government initiatives promoting healthy eating habits and the growing trend of on-the-go eating have also positively impacted the market. However, fluctuating raw material prices and changing consumer preferences towards fresh and natural food products may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.