Market Insights Consumer Food Fruits & Nuts

Fresh Fruits - Netherlands

Netherlands

Revenue in the Fresh Fruits market amounts to €3.92bn in 2024. The market is expected to grow annually by 2.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€106bn in 2024).
In relation to total population figures, per person revenues of €221.70 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1,020.00m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Fresh Fruits market is expected to amount to 56.0kg in 2024.

Key regions: Canada, Spain, Russia, South Korea, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fresh Fruits Market in the Netherlands is experiencing slow growth due to factors such as changing consumer preferences, increasing competition from imported fruits, and changing weather patterns affecting crop yields. Despite this, the market is still driven by a growing health consciousness and the convenience of purchasing fresh fruits online. The sub-markets of Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits all contribute to the overall market growth.

Customer preferences: With the rise of health-conscious consumers in the Netherlands, there has been a noticeable increase in demand for locally grown and organic fresh fruits. This trend is driven by a growing preference for sustainable and healthier food options. Additionally, there has been a shift towards plant-based diets, leading to a surge in demand for exotic and tropical fruits. This shift is influenced by the increasing awareness of the environmental impact of meat consumption and a growing interest in trying new and diverse flavors.

Trends in the market: In the Netherlands, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is seeing a rise in demand for organic and locally sourced fruits. This trend is driven by consumers' growing awareness of the health and environmental benefits of eating fresh, locally grown produce. Additionally, there is a shift towards more exotic and specialty fruits, such as dragon fruit and kiwano, as consumers seek new and unique flavors. This trend is expected to continue, creating opportunities for local farmers and suppliers to cater to this demand. However, it also poses challenges for larger players in the market who may struggle to keep up with the demand for these niche products. As consumers increasingly prioritize sustainability and health, industry stakeholders will need to adapt their strategies to meet these evolving preferences.

Local special circumstances: In the Netherlands, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's well-established agricultural sector and its focus on sustainable farming practices. The market also benefits from the country's strategic location in Europe, allowing for easy access to neighboring markets. Additionally, the country's strong emphasis on health and wellness has led to a high demand for organic and locally grown fruits, driving growth in the market. The Netherlands also has strict regulations on food safety and quality, ensuring that consumers have access to high-quality and safe fruits.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Netherlands is influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural subsidies. The country's strong economy and high disposable income levels contribute to the growing demand for fresh fruits, while favorable trade agreements and government support for the agricultural sector create opportunities for market growth. However, ongoing trade tensions and potential changes in agricultural policies could impact the supply and pricing of fresh fruits in the market. Additionally, the rising awareness of healthy eating and the trend towards plant-based diets are expected to drive the demand for fresh fruits in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.