Fish & Seafood - Netherlands

  • Netherlands
  • Revenue in the Fish & Seafood market amounts to €1.89bn in 2024. The market is expected to grow annually by 2.42% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€87bn in 2024).
  • In relation to total population figures, per person revenues of €107.20 are generated in 2024.
  • In the Fish & Seafood market, volume is expected to amount to 78.71m kg by 2029. The Fish & Seafood market is expected to show a volume growth of -0.4% in 2025.
  • The average volume per person in the Fish & Seafood market is expected to amount to 4.4kg in 2024.

Key regions: United Kingdom, United States, India, Canada, China

 
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Analyst Opinion

The Fish & Seafood market in the Netherlands is experiencing slow growth, influenced by various factors such as changing consumer preferences, sustainability concerns, and increasing competition. The sub-markets of Fresh Fish, Fresh Seafood, and Processed Fish & Seafood are also impacted by these factors, resulting in a negligible overall growth rate.

Customer preferences:
The Netherlands has a strong seafood culture, with herring and mackerel being popular traditional dishes. However, there is a growing trend towards healthier, sustainable seafood options. This is driven by a younger, health-conscious population and a growing concern for the environment. As a result, there has been an increase in demand for organic and locally sourced fish, as well as alternative seafood options such as plant-based alternatives and sustainably farmed fish. Consumers are also seeking transparency and traceability in the seafood supply chain, leading to a rise in certifications and labeling that indicate sustainable practices.

Trends in the market:
In the Netherlands, the Fish & Seafood Market is experiencing a surge in demand for sustainably sourced products, driven by growing consumer awareness and concern for the environment. This trend is expected to continue, with stricter regulations and certifications being implemented to ensure responsible fishing practices. This presents significant opportunities for industry stakeholders to differentiate themselves and cater to the increasing demand for ethical and eco-friendly seafood options. Additionally, the rise of e-commerce and online grocery shopping is reshaping the market, as consumers seek convenient and contactless ways to purchase seafood products. As such, companies that embrace digital strategies and invest in online platforms will likely gain a competitive advantage in this evolving market.

Local special circumstances:
In the Netherlands, the Fish & Seafood Market is heavily influenced by the country's proximity to the North Sea and its rich fishing tradition. The market is also shaped by the Dutch culture of sustainability and responsible fishing practices, leading to a high demand for locally sourced and ethically caught seafood. Additionally, the Netherlands has strict regulations on seafood imports and exports, ensuring the quality and safety of the products. These factors contribute to a unique and thriving market for fish and seafood in the country.

Underlying macroeconomic factors:
The Fish & Seafood Market in the Netherlands is greatly impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The Netherlands is known for its strong economy and favorable business climate, making it an attractive market for fish and seafood products. Additionally, the country's high disposable income and changing consumption patterns towards healthier and sustainable food choices are driving the demand for fish and seafood. Moreover, government initiatives to promote sustainable fishing practices and investments in aquaculture are further propelling the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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