Market Insights Consumer Food Bread & Cereal Products

Rice - Netherlands

Netherlands

Revenue in the Rice market amounts to €242.70m in 2024. The market is expected to grow annually by 2.81% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €13.74 are generated in 2024.
In the Rice market, volume is expected to amount to 103.40m kg by 2029. The Rice market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Rice market is expected to amount to 5.6kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In the Netherlands, the Rice Market within the Bread & Cereal Products Market in The Food market has seen minimal growth due to factors such as low consumer demand, limited variety of rice products, and competition from other grains. This stagnant growth can also be attributed to the traditional preference for potatoes in Dutch cuisine.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for organic and natural rice products in the Netherlands. This trend is driven by a shift towards healthier and more sustainable food choices. Additionally, there has been an increase in the popularity of rice-based alternative products, such as cauliflower rice, due to the rise in plant-based diets and the growing awareness of food allergies and intolerances. This has led to a diversification of the rice market and a greater focus on offering healthier and more diverse options for consumers.

Trends in the market: In the Netherlands, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and sustainable rice products. This trend is driven by a growing awareness among consumers about the environmental and health benefits of organic food. In addition, there is a rising trend of incorporating rice into a variety of dishes, such as rice bowls and sushi, which is further driving the demand for rice in the country. This trajectory towards sustainable and diverse rice consumption will have significant implications for industry stakeholders, who will need to adapt their production methods and marketing strategies to cater to this evolving market trend.

Local special circumstances: In the Netherlands, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong focus on sustainable and organic food products. With a growing consumer demand for healthy and environmentally-friendly options, the market has seen an increase in the availability of organic and whole grain rice products. Additionally, strict food regulations and labeling requirements in the Netherlands ensure high quality and transparency, providing consumers with trust in their purchasing decisions.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market in the Netherlands is influenced by several macroeconomic factors. One of the main drivers of this market is the country's strong national economic health, which is supported by favorable fiscal policies and a stable business environment. Additionally, the Netherlands has a high level of consumer spending, which contributes to the demand for rice products. Furthermore, global economic trends, such as the increasing focus on healthy and sustainable food options, are also impacting the market in the Netherlands. These factors, combined with the country's strong agricultural sector and advanced food processing technologies, are expected to drive the growth of the Rice Market in the Netherlands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.