Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Netherlands

Netherlands

Revenue in the Other Cereal Products market amounts to €3.47bn in 2024. The market is expected to grow annually by 4.09% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €196.50 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 1.50bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 76.2kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Other Cereal Products Market in the Netherlands is experiencing negligible growth, influenced by factors like low consumer awareness, limited product variety, and stiff competition from other breakfast options. Despite this, the market is expected to see steady growth in the coming years with the increasing demand for healthier and convenient breakfast options.

Customer preferences: The Netherlands has seen a rise in demand for alternative cereal products, such as gluten-free and organic options, as consumers become more health-conscious. This trend is also reflected in the growing popularity of plant-based and vegan diets, driving the demand for cereal products made from non-traditional grains like quinoa and buckwheat. Additionally, the increasing number of flexitarians in the country has led to a demand for healthier and more diverse cereal options, including ancient grains and superfood blends.

Trends in the market: In the Netherlands, there is a growing trend towards healthier and more sustainable food options, leading to a rise in demand for organic and plant-based cereal products. Additionally, there is a shift towards convenience, with an increasing number of consumers opting for on-the-go breakfast options such as granola bars and breakfast cereals. This trend is expected to continue, driven by the growing health consciousness and busy lifestyles of consumers. Industry stakeholders should focus on diversifying their product offerings and incorporating sustainable and healthy ingredients to cater to these evolving consumer preferences.

Local special circumstances: In the Netherlands, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's strong focus on sustainability and health. Consumers are increasingly demanding products made from locally sourced, organic ingredients. This has led to the emergence of small-scale, artisanal producers who cater to this niche market. Additionally, government regulations promoting healthy eating and labeling requirements for allergens have also shaped the market dynamics.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Netherlands is also impacted by macroeconomic factors such as consumer spending power, government policies, and economic stability. Economic growth and stability in the country have a direct influence on consumer purchasing power and demand for cereal products. Additionally, government policies related to agriculture, trade, and food safety regulations can affect the supply and prices of cereal products, ultimately impacting market performance. Moreover, global economic trends and trade agreements can also have an impact on the market, as Netherlands is a major exporter of cereal products to other countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.