Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Philippines

Philippines

Revenue in the Sweeteners market amounts to €1.68bn in 2024. The market is expected to grow annually by 5.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €14.09 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 907.10m kg by 2029. The Sweeteners market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 6.6kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sweeteners Market in the Philippines' Food Market has seen minimal growth due to the increasing adoption of Artificial Sweeteners, health consciousness among consumers, and the convenience of online health services. This is especially evident in the sub-markets of Honey and Sugar, where consumers are opting for healthier alternatives. However, the overall market is hindered by the slow growth rate in the country and the prevalence of traditional sweeteners in local cuisine.

Customer preferences: As health and wellness become top priorities for consumers in the Philippines, there is a growing demand for natural and organic sweeteners in the Spreads & Sweeteners Market. This trend is driven by the increasing awareness of the negative health effects of artificial sweeteners and the preference for cleaner and healthier food options. Additionally, the rising prevalence of chronic diseases, such as diabetes, is also shifting consumer preferences towards low glycemic index sweeteners, further driving the growth of natural sweeteners in the market.

Trends in the market: In the Philippines, the Spreads & Sweeteners Market is experiencing a shift towards healthier options, driven by an increasing health-conscious consumer base. This trend is leading to a rise in demand for natural and organic sweeteners, such as stevia and honey. Additionally, there is a growing interest in alternative sweeteners, such as monk fruit and agave, as consumers seek to reduce their sugar intake. These trends have significant implications for industry stakeholders, as they must adapt their product offerings to cater to changing consumer preferences and capitalize on the growing demand for healthier options in the market.

Local special circumstances: In the Philippines, the Spreads & Sweeteners Market within The Food market is influenced by the country's tropical climate and cultural preference for sweet flavors. This has led to a high demand for sweeteners in the market, especially in the form of traditional ingredients like coconut sugar and muscovado. Additionally, the Philippines has strict regulations on artificial sweeteners, promoting the use of natural options. This unique combination of factors drives the market dynamics in the country, creating opportunities for both local and international players.

Underlying macroeconomic factors: The growth of the Sweeteners Market within the Spreads & Sweeteners Market is also influenced by macroeconomic factors such as consumer spending power, government regulations, and investment in food processing infrastructure. Countries with strong economic growth and supportive policies for the food industry are experiencing higher demand for sweeteners, while those with economic challenges and restrictive regulations may see slower market growth. Additionally, the rising health consciousness and increasing prevalence of obesity and diabetes globally are driving the demand for healthier sweetener options, such as natural and low-calorie sweeteners.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.