Meat - Philippines

Philippines

Revenue in the Meat market amounts to €23.76bn in 2024. The market is expected to grow annually by 7.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€253bn in 2024).
In relation to total population figures, per person revenues of €199.50 are generated in 2024.
In the Meat market, volume is expected to amount to 3,933.00m kg by 2029. The Meat market is expected to show a volume growth of 4.1% in 2025.
The average volume per person in the Meat market is expected to amount to 27.2kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Meat Market in the Philippines is currently experiencing minimal growth, influenced by factors such as increasing demand for fresh and processed meat, as well as the availability of meat substitutes. The rising health awareness among consumers and the convenience of purchasing meat online are also contributing to the market's growth. However, challenges such as concerns over food safety and sustainability may be impacting the market's overall growth rate.

Customer preferences: As the Philippine population becomes more health-conscious, there is a growing demand for organic and sustainable meat products. Consumers are looking for meat that is free from antibiotics and hormones, and are willing to pay a premium for these options. Additionally, there is an increase in demand for plant-based alternatives among the younger generation, as they become more environmentally and health-conscious. This trend is also driven by the rise of vegan and vegetarian lifestyles in the country.

Trends in the market: In the Philippines, the Meat Market within The Food market is experiencing a surge in demand for plant-based meat alternatives. This trend is driven by the increasing number of health-conscious consumers looking for healthier and more sustainable options. Moreover, with the rise of social media and influencer marketing, the popularity of plant-based diets is expected to continue to grow. This has significant implications for industry stakeholders, as they will need to adapt their product offerings and marketing strategies to cater to this emerging trend. Additionally, the rise of plant-based meat alternatives may also disrupt traditional meat supply chains and impact the livelihoods of local meat producers.

Local special circumstances: In the Philippines, the Meat Market within The Food market is heavily influenced by the country's geography and cultural preferences. Being an archipelago, the Philippines has a diverse range of meat options, with seafood being a popular choice due to its abundance. Additionally, the country's strong Catholic influence leads to a high demand for pork and beef, as these meats are commonly consumed during religious holidays and celebrations. This unique blend of geographical and cultural factors drives the demand for meat products in the Philippines, shaping the dynamics of the market.

Underlying macroeconomic factors: The growth of the Meat Market within The Food market in the Philippines is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the Philippines continues to experience strong economic growth and rising disposable incomes, the demand for meat products is expected to increase. In addition, government initiatives to promote the meat industry and improve food safety standards are also expected to drive market growth. However, challenges such as high production costs and limited infrastructure may hinder the market's growth potential. Furthermore, global economic trends and trade policies may also impact the availability and pricing of meat products in the Philippines market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.