Fresh Meat - Brazil

  • Brazil
  • Revenue in the Fresh Meat market amounts to €25.80bn in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€240bn in 2024).
  • In relation to total population figures, per person revenues of €118.60 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 7.99bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.9% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 32.1kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

Brazil's Fresh Meat market is experiencing minimal growth, influenced by factors such as the increasing demand for healthier food options, growing population, and convenience of online meat shopping. Additionally, the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat contribute to the overall market's growth rate.

Customer preferences:
With the rise of health and wellness trends in Brazil, there has been a shift towards more conscious and ethical consumption of meat products. This has led to an increase in demand for organic and grass-fed meat, as well as alternative protein sources such as plant-based meats. Additionally, there has been a growing interest in traceability and transparency in the supply chain, as consumers become more aware of the environmental and social impact of their food choices. This has also led to a rise in online platforms and apps that provide information on the sourcing and production methods of meat products, catering to the evolving preferences of conscious consumers.

Trends in the market:
In Brazil, the Fresh Meat Market of the Meat Market within The Food market is experiencing a trend towards sustainable and ethically-sourced meat products. This trend is driven by consumer demand for transparency and responsible practices in the meat industry. As a result, there has been a rise in certifications for organic and grass-fed meat, as well as a push for better animal welfare standards. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for companies to adapt their sourcing and production practices.

Local special circumstances:
In Brazil, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's large and diverse agricultural sector. Brazil is one of the world's top producers and exporters of meat, and this has a significant impact on the local market. Additionally, the country's rich cultural heritage and diverse culinary traditions have shaped the demand for different types of meat in the market. Furthermore, Brazil has strict regulations on meat production and handling, ensuring the safety and quality of products, which play a crucial role in shaping consumer preferences and market dynamics.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Brazil is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. With a large population and a growing economy, Brazil's demand for fresh meat is expected to increase in the coming years. However, fluctuations in global economic trends and national economic health can impact consumer confidence and spending, ultimately affecting the performance of the market. Additionally, government initiatives and policies, such as subsidies for small-scale meat producers and trade agreements with other countries, can also impact the market's growth and profitability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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