Smart Home - Brazil

  • Brazil
  • Revenue in the Smart Home market is projected to reach €1,712.0m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.25%, resulting in a projected market volume of €2,718.0m by 2028.
  • Household penetration will be 11.0% in 2024 and is expected to hit 19.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €213.80.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
 
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Analyst Opinion

The Smart Home market in Brazil has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Brazil are increasingly looking for smart home devices that offer convenience, security, and energy efficiency. They are interested in products that can be easily integrated into their homes and controlled remotely through smartphone apps. Additionally, there is a growing demand for smart home devices that are compatible with virtual assistants and offer voice control capabilities.

Trends in the market:
One of the key trends in the Smart Home market in Brazil is the increasing adoption of smart security systems, including smart cameras, doorbell cameras, and smart locks. These devices provide homeowners with peace of mind and enhanced security measures. Another trend is the rising popularity of smart lighting systems that allow users to control the brightness and color of lights through their smartphones. Additionally, smart thermostats and air conditioning systems are gaining traction in the Brazilian market as consumers seek to optimize energy consumption and reduce utility costs.

Local special circumstances:
Brazil has a unique market landscape characterized by a large population, increasing urbanization, and a growing middle class with disposable income. These factors contribute to the rising demand for smart home technologies as more Brazilian households look to upgrade their living spaces with modern and innovative solutions. Furthermore, the country's tropical climate and concerns about energy efficiency drive the adoption of smart home devices that can help regulate temperature and reduce electricity consumption.

Underlying macroeconomic factors:
The Smart Home market in Brazil is also influenced by macroeconomic factors such as GDP growth, consumer confidence, and technological advancements. As the economy continues to recover from recent downturns, consumers are more willing to invest in smart home technologies to improve their quality of life. Moreover, the proliferation of smartphones and high-speed internet connectivity across the country has created a conducive environment for the adoption of smart home devices. This trend is expected to persist as more companies enter the market and offer innovative solutions to meet the evolving needs of Brazilian consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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