Security - Brazil

Brazil

Revenue in the Security market is projected to reach €291.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.89%, resulting in a projected market volume of €534.0m by 2029.
In the Security market, the number of active households is expected to amount to 20.9m users by 2029.
Household penetration will be 35.3% in 2024 and is expected to hit 41.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €14.96.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Security market in Brazil has been experiencing significant growth in recent years. Customer preferences are shifting towards more advanced and sophisticated security solutions to protect their assets.

This trend is driven by the increasing awareness of security threats and the need for better protection. Additionally, the local special circumstances in Brazil, such as high crime rates and political instability, have contributed to the growing demand for security solutions. Customer preferences in the Security market in Brazil are focused on advanced and integrated security systems.

This includes surveillance cameras, access control systems, and alarm systems. Customers are looking for solutions that are not only effective in deterring and detecting threats, but also easy to use and manage. Integration with other smart home devices, such as smart locks and lighting systems, is also becoming increasingly important to customers.

This allows for a seamless and comprehensive security system that can be controlled remotely. Trends in the market show a shift towards cloud-based security solutions. This allows for greater flexibility and scalability, as well as easier access to data and analytics.

Cloud-based solutions also offer enhanced cybersecurity measures, which is a growing concern for customers in Brazil. The use of artificial intelligence and machine learning in security systems is also on the rise, as it enables more efficient threat detection and response. Local special circumstances in Brazil, such as high crime rates and political instability, have created a strong demand for security solutions.

The high crime rates in major cities have led to an increased need for surveillance and access control systems. Customers are looking for solutions that can provide real-time monitoring and alerts, as well as quick response times. The political instability in Brazil has also contributed to the demand for security solutions, as customers seek to protect their assets and ensure business continuity.

Underlying macroeconomic factors in Brazil have also contributed to the growth of the Security market. The country's improving economy and rising disposable incomes have allowed customers to invest more in security solutions. Additionally, the government's initiatives to promote public safety and reduce crime have created opportunities for security companies to provide their services.

The growing urbanization in Brazil has also led to an increased demand for security solutions, as more people move to cities and seek to protect their homes and businesses. In conclusion, the Security market in Brazil is experiencing significant growth due to customer preferences for advanced and integrated security solutions, trends towards cloud-based and AI-powered systems, local special circumstances of high crime rates and political instability, and underlying macroeconomic factors such as improving economy and rising disposable incomes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.