Home & Laundry Care - Brazil

Brazil

In Brazil, the revenue in the Home & Laundry Care market in 2024 amounts to €5.44bn.
It is projected to grow annually by 3.74% (CAGR 2024-2028).
The largest segment in this market is Laundry Care, which has a market volume of €3.29bn in 2024.
In a global comparison, in the United States generates the most revenue with €29,410m in 2024.
When considering the total population, the per person revenue in Brazil is €25.01 in 2024.
Additionally, online sales are expected to contribute 3.7% of the total revenue in the Home & Laundry Care market by 2024.
The home & laundry care market in Brazil is seeing a growing demand for eco-friendly and sustainable products.

Key regions: Worldwide, United States, Philippines, Canada, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.

Methodology

The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.