Convenience Food - Brazil

Brazil

Revenue in the Convenience Food market amounts to €7.18bn in 2024. The market is expected to grow annually by 4.51% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€142bn in 2024).
In relation to total population figures, per person revenues of €32.97 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 2.05bn kg by 2029. The Convenience Food market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 8.8kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Convenience Food Market in Brazil is experiencing slow growth due to factors such as increasing health awareness among consumers and the convenience of ready-to-eat meals and soups. However, this market is hindered by the country's current negligible growth rate, likely influenced by economic factors and competition from traditional food options.

Customer preferences: In Brazil, the Convenience Food Market within The Food market is experiencing a rise in demand for healthier and more sustainable options. This trend is influenced by the growing awareness of the impact of food choices on personal health and the environment. Additionally, there has been a shift towards plant-based and locally sourced convenience foods, driven by cultural preferences and demographic shifts towards more health-conscious and environmentally conscious consumers. This has led to the emergence of new brands and products that cater to these preferences and lifestyles.

Trends in the market: In Brazil, the Convenience Food market is experiencing a surge in demand for healthier and more convenient options, as consumers are becoming increasingly health-conscious and time-strapped. This trend is driving the growth of meal delivery services, online grocery shopping, and the adoption of plant-based and organic products. Additionally, there is a growing focus on sustainability and ethical sourcing, with consumers seeking out brands that align with their values. These trends are expected to continue, presenting opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Brazil, the Convenience Food market is heavily influenced by the country's diverse cultural influences, resulting in a wide variety of options for consumers. Additionally, the country's vast geographical size and varying regional tastes have led to the development of unique convenience food products catering to specific local preferences. Moreover, Brazil's regulatory environment, particularly in terms of food safety and labeling, plays a crucial role in shaping the market, with strict guidelines in place to ensure the quality and authenticity of convenience food products. These factors contribute to the dynamic and competitive nature of Brazil's Convenience Food market, making it a key player in the overall Food Market industry.

Underlying macroeconomic factors: The Convenience Food Market in Brazil is largely influenced by macroeconomic factors such as consumer spending power, economic growth, and government policies. The country's growing middle class and increasing urbanization have led to a rise in demand for convenience food products, driven by the need for quick and convenient meal options. Additionally, the government's efforts to improve the country's infrastructure and promote foreign investment have created a favorable business environment for The Food market. However, fluctuating exchange rates and inflation rates can impact consumer purchasing power and ultimately affect the performance of the Convenience Food Market in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.