Spreads & Sweeteners - Brazil

Brazil

Revenue in the Spreads & Sweeteners market amounts to €2.51bn in 2024. The market is expected to grow annually by 4.98% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€133,700m in 2024).
In relation to total population figures, per person revenues of €11.51 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 1.05bn kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 4.5kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spreads & Sweeteners Market in Brazil has been experiencing slow growth due to increasing health awareness and convenience of online health services. Factors such as fluctuating prices and changing consumer preferences also impact the market's growth rate.

Customer preferences: The increasing health consciousness among Brazilian consumers has led to a growing demand for natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the negative effects of refined sugars and artificial ingredients on health. Moreover, the rise of veganism and plant-based diets has also contributed to the demand for natural and plant-derived sweeteners. As a result, manufacturers are increasingly focusing on offering healthier and more sustainable options to meet the evolving preferences of consumers.

Trends in the market: In Brazil, the Spreads & Sweeteners market is experiencing a shift towards healthier and more natural options. Consumers are increasingly seeking out products made with natural ingredients, such as honey, agave, and coconut sugar. This trend is driven by a growing awareness of the negative health effects of artificial sweeteners and a desire for more sustainable and ethical food choices. Industry stakeholders are responding by developing and promoting products that cater to this demand, with the potential for increased sales and market share. Additionally, there is a growing interest in plant-based spreads, as more consumers adopt vegetarian and vegan diets. This trend is expected to continue, with potential implications for industry players who may need to adjust their product offerings and marketing strategies to stay relevant in the market.

Local special circumstances: In Brazil, the Spreads & Sweeteners Market within The Food market is shaped by the country's rich agricultural industry and diverse cultural influences. The demand for natural and organic products is on the rise, driven by a growing health-conscious population. Additionally, Brazil's strict regulations on sugar consumption have led to a surge in alternative sweeteners such as stevia and agave. The market is also influenced by the country's unique cuisine, with popular spreads and sweeteners such as guava paste and Brazilian honey.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Brazil is greatly impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. The country's strong economic growth and rising disposable income have led to a higher demand for convenient and indulgent food products, driving the growth of the Spreads & Sweeteners Market. Additionally, the government's initiatives to promote healthy eating habits and reduce sugar consumption have also influenced the market, leading to a shift towards healthier and natural sweeteners. Furthermore, Brazil's large population and growing urbanization have created a significant market for spreads and sweeteners, with a focus on convenience and affordability. These macroeconomic factors, along with global economic trends and changing consumer preferences, will continue to shape the growth of the Spreads & Sweeteners Market in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.