Market Insights Consumer Food Bread & Cereal Products

Rice - Brazil

Brazil

Revenue in the Rice market amounts to €1.03bn in 2024. The market is expected to grow annually by 6.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €4.75 are generated in 2024.
In the Rice market, volume is expected to amount to 1.25bn kg by 2029. The Rice market is expected to show a volume growth of 5.4% in 2025.
The average volume per person in the Rice market is expected to amount to 5.0kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Rice Market in Brazil has been facing subdued growth due to various factors such as low consumer awareness, limited access to digital technologies, and dependency on traditional methods. Despite this, the convenience offered by online services is driving slow but steady growth in the Bread & Cereal Products Market within The Food market, highlighting the potential for future expansion.

Customer preferences: Consumers in Brazil are increasingly opting for healthier food choices, leading to a rise in demand for brown rice and other whole grain products. This trend is driven by the growing health consciousness among individuals, as well as the influence of Western diets and fitness trends. Additionally, the rise in disposable income and busy lifestyles have also led to a shift towards convenient and nutritious options in the Rice Market of the Bread & Cereal Products Market within The Food market.

Trends in the market: In Brazil, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for organic and gluten-free rice products. This trend is driven by an increasing health consciousness among consumers, as well as a growing awareness of the environmental impact of conventional rice production. As a result, major players in the industry are investing in sustainable sourcing and production methods. This trend is significant as it presents opportunities for industry stakeholders to tap into a niche market and differentiate their products. However, it also poses challenges in terms of supply chain management and pricing.

Local special circumstances: In Brazil, the Rice market is heavily influenced by the country's rich agricultural landscape and cultural traditions. Rice is a staple food in Brazilian cuisine and is grown in abundance, leading to a competitive market with diverse product offerings. Additionally, government regulations on rice production and imports play a significant role in shaping market dynamics. This, combined with the increasing demand for healthier and organic rice options, has led to the emergence of new players in the market and a shift towards sustainable farming practices.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is affected by various macroeconomic factors in Brazil. The country's economic growth, inflation rate, and fiscal policies have a direct impact on the demand and supply of rice. Additionally, global economic trends and trade policies, particularly in the agricultural sector, can also influence the market. Moreover, fluctuations in currency exchange rates and consumer purchasing power can affect the affordability and consumption of rice in Brazil. Furthermore, government initiatives to promote sustainable and efficient rice production and distribution can also shape the market's performance. Overall, a stable and growing economy with favorable policies and investments can boost the rice market in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.