Confectionery & Snacks - Brazil

Brazil

Revenue in the Confectionery & Snacks market amounts to €16.50bn in 2024. The market is expected to grow annually by 4.70% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€125bn in 2024).
In relation to total population figures, per person revenues of €75.83 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 3.70bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 15.5kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery & Snacks Market within The Food market in Brazil has seen steady growth due to factors such as increasing disposable income, changing consumer preferences, and the convenience of online shopping. However, the market's growth rate is minimal due to the impact of economic downturns, health concerns, and competition from healthier snack options.

Customer preferences: Consumers in Brazil are increasingly looking for healthier and more convenient snacking options, leading to a rise in demand for plant-based and functional snacks. This trend is driven by the growing awareness of the benefits of a healthy lifestyle and the influence of health and wellness influencers on social media. Additionally, there is a growing demand for locally sourced and sustainably produced snacks, reflecting the cultural value of supporting local businesses and protecting the environment.

Trends in the market: In Brazil, the Confectionery & Snacks Market within The Food market is experiencing an increase in demand for healthier snack options, driven by a growing health-conscious consumer base. This trend is expected to continue as consumers are increasingly opting for snacks that offer both convenience and nutrition. With the rise of e-commerce, there is also a shift towards online sales of confectionery and snacks, providing a wider reach and convenience for consumers. This trend has significant implications for industry stakeholders, as it requires the development of new product offerings and marketing strategies to cater to changing consumer preferences. The trajectory of this trend is expected to lead to a more diverse range of healthier snack options in the market, providing opportunities for growth and innovation in the industry.

Local special circumstances: In Brazil, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich culinary culture and diverse regional preferences. Traditional snacks like pão de queijo and brigadeiro remain popular, while international flavors and health-conscious options are gaining traction. Additionally, the market is impacted by Brazil's growing urban population and increasing disposable income, driving demand for convenient and indulgent snacking options. Government regulations on food labeling and health claims also play a role in shaping the market landscape.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Brazil is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. Brazil's strong economic growth and improving consumer confidence have led to an increase in disposable income, resulting in higher demand for indulgent and convenient snack options. Moreover, favorable government policies and investments in the food industry have contributed to the growth of the Confectionery & Snacks Market in Brazil, creating a favorable business environment for market players. However, rising inflation and economic uncertainty may pose challenges for the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.