Baby Food - Brazil

Brazil

Revenue in the Baby Food market amounts to €1,807.00m in 2024. The market is expected to grow annually by 5.65% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €8.31 are generated in 2024.
In the Baby Food market, volume is expected to amount to 155.70m kg by 2029. The Baby Food market is expected to show a volume growth of 3.7% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.6kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baby Food market in Brazil is experiencing slow growth due to factors such as limited disposable income, declining birth rates, and increasing health consciousness among parents. This has impacted the sub-markets such as Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food and Baby Snacks & Others. However, with the convenience offered by online shopping and the trend towards organic and natural baby food products, the market is expected to pick up pace in the coming years.

Customer preferences: The growing concern for health and wellness among Brazilian consumers has led to a rise in demand for organic and natural baby food products. This trend is driven by an increased awareness of the benefits of a healthy diet for infants and the desire to provide them with the best nutrition. Additionally, there has been a shift towards more convenient and on-the-go options, such as pre-packaged and ready-to-eat baby food, catering to busy parents' lifestyles. The market is also witnessing a surge in demand for plant-based and allergen-free options, reflecting the growing trend towards veganism and clean eating.

Trends in the market: In Brazil, the Baby Food Market is experiencing a growing demand for organic and natural products, driven by increasing health consciousness and concerns over processed foods. This trend is expected to continue as consumers become more aware of the benefits of a wholesome diet for their children. As a result, companies are expanding their range of organic and natural baby food options, and investing in sustainable and ethical sourcing practices. This trend also presents opportunities for innovation, as companies develop new products to meet the evolving needs of the market. However, it may also pose challenges for traditional players who may struggle to adapt to changing consumer preferences.

Local special circumstances: In Brazil, the Baby Food Market is heavily influenced by the country's cultural and socio-economic factors. With a large population of working mothers, there is a high demand for convenient and nutritious baby food options. The country's diverse cultural background also plays a role, as traditional food preferences and dietary restrictions impact the types of baby food products that are most popular. Furthermore, government regulations on food safety and labeling requirements also play a significant role in shaping the market dynamics. These factors create a unique landscape for the Baby Food Market in Brazil, setting it apart from other markets in The Food market industry.

Underlying macroeconomic factors: The performance of the Baby Food Market within The Food market in Brazil is greatly impacted by macroeconomic factors such as economic growth, inflation rates, government policies, and consumer spending. Brazil's recent economic recession and high inflation rates have led to a decrease in consumer spending, resulting in a decline in the demand for baby food products. However, with the country's economic recovery and increasing disposable income, the market is expected to experience growth in the coming years. Moreover, the government's initiatives to improve the country's healthcare infrastructure and promote healthy eating habits among children are also expected to drive the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.