Market Insights Consumer Food Oils & Fats

Margarine - Morocco

Morocco

Revenue in the Margarine market amounts to €105.20m in 2024. The market is expected to grow annually by 4.26% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €2.75 are generated in 2024.
In the Margarine market, volume is expected to amount to 23.27m kg by 2029. The Margarine market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Margarine market is expected to amount to 0.55kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Margarine Market within the Oils & Fats sector in Morocco is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from healthier alternatives, and economic constraints affecting purchasing power.

Customer preferences: In Morocco, there is a noticeable shift towards plant-based and healthier fat alternatives as consumers become more health-conscious and seek to reduce saturated fat intake. The rising awareness of heart health and wellness is prompting many to explore options like olive oil and avocado spreads, which are perceived as more nutritious. Additionally, younger demographics, influenced by global food trends and social media, are increasingly favoring natural, organic products, leading to a gradual decline in traditional margarine consumption.

Trends in the market: In Morocco, the Margarine Market within the Oils & Fats sector is experiencing a significant transformation as consumers increasingly gravitate towards healthier, plant-based alternatives. The demand for products like olive oil and avocado spreads is on the rise, driven by a growing awareness of the health risks associated with high saturated fat intake. This trend is particularly pronounced among younger consumers who are influenced by global health narratives and social media. As traditional margarine consumption declines, industry stakeholders must adapt by innovating and expanding their product lines to include natural and organic options, ensuring they meet the evolving preferences of health-conscious consumers.

Local special circumstances: In Morocco, the Margarine Market within the Oils & Fats sector is shaped by unique local factors, including traditional dietary customs that favor olive oil and a strong emphasis on Mediterranean cuisine. The country's rich agricultural heritage influences consumer preferences, as locally sourced ingredients like argan oil and olives gain popularity. Additionally, regulatory efforts promoting healthier food options are steering manufacturers towards reformulating products. These distinct cultural and regulatory dynamics create a competitive landscape, pushing brands to innovate with natural, health-focused offerings that resonate with Moroccan values.

Underlying macroeconomic factors: The Margarine Market in Morocco is significantly influenced by macroeconomic factors such as national economic stability, import tariffs, and global commodity prices. The country's economic health, characterized by moderate GDP growth, affects consumer purchasing power and demand for margarine products. Additionally, fiscal policies aimed at promoting local agriculture bolster the supply chain for margarine producers. Fluctuations in global oil prices impact the cost of raw materials, while increasing awareness of health and wellness encourages a shift towards fortified and plant-based margarine options. These dynamics collectively shape market performance, pushing brands to adapt to changing consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.