Market Insights Consumer Food Convenience Food

Soups - Morocco

Morocco

Revenue in the Soups market amounts to €146.10m in 2024. The market is expected to grow annually by 4.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,282m in 2024).
In relation to total population figures, per person revenues of €3.82 are generated in 2024.
In the Soups market, volume is expected to amount to 41.33m kg by 2029. The Soups market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Soups market is expected to amount to 0.9kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Soups Market in Morocco is seeing minimal growth due to various factors such as low consumer awareness, limited availability of online services, and high competition from traditional food options. However, with increasing health consciousness and the convenience of ready-to-eat soups, the market is expected to experience gradual growth in the future.

Customer preferences: As consumer lifestyles become more fast-paced and hectic, there is a growing demand for convenient and time-saving meal options. This has led to a rise in the popularity of ready-to-eat soups in the Convenience Food Market in Morocco. Additionally, there has been a shift towards healthier soup options, with consumers opting for soups that are both nutritious and flavorful. This trend is further influenced by the rise of health-consciousness and the increasing focus on clean label and natural ingredients.

Trends in the market: In Morocco, the Soups Market of the Convenience Food Market within The Food market is experiencing a rise in demand for healthier and more convenient options. This is leading to a surge in the production and availability of organic and low-sodium soups. Additionally, there is a trend towards incorporating traditional Moroccan flavors and ingredients into soups, catering to the local palate. These trends have significant implications for industry stakeholders, as they must adapt their offerings to meet the changing preferences of consumers in order to stay competitive in the market.

Local special circumstances: In Morocco, the Soups Market of the Convenience Food Market is influenced by the country's rich culinary traditions and the use of local ingredients such as spices and vegetables. The market is also shaped by the country's diverse ethnic and cultural influences, with unique soup varieties like harira and bissara being popular among Moroccan consumers. Additionally, the market is affected by the government's efforts to promote healthy eating habits and reduce food waste, leading to the availability of a wide range of soups made from locally sourced, fresh ingredients.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market in Morocco is impacted by various macroeconomic factors. The country's economic health, influenced by factors such as GDP growth, inflation, and unemployment rates, can affect consumer spending and demand for convenience food products. Additionally, global economic trends, such as fluctuations in commodity prices and currency exchange rates, can impact the cost of ingredients and production for soups. Government fiscal policies, including taxes and subsidies, can also impact the profitability of the market. Finally, consumer purchasing power and preferences, influenced by factors such as disposable income and cultural norms, can also play a significant role in the performance of the Soups Market in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.