Market Insights Consumer Food Bread & Cereal Products

Rice - Morocco

Morocco

Revenue in the Rice market amounts to €329.80m in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €8.63 are generated in 2024.
In the Rice market, volume is expected to amount to 285.80m kg by 2029. The Rice market is expected to show a volume growth of 4.1% in 2025.
The average volume per person in the Rice market is expected to amount to 6.4kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread & Cereal Products market in Morocco is experiencing minimal growth due to factors like low consumer spending, limited access to technology, and traditional eating habits. Despite the potential for growth, these barriers are impacting the market's growth rate.

Customer preferences: The demand for healthier and gluten-free options is on the rise in the Rice Market of the Bread & Cereal Products Market within The Food market in Morocco. This is driven by the increasing awareness of the health benefits of consuming rice, as well as the growing number of individuals with gluten intolerance. As a result, food manufacturers are incorporating more rice-based products in their offerings, catering to the evolving dietary preferences of consumers. Additionally, the rise of e-commerce and online delivery services has made it easier for consumers to access a wider variety of rice products, further spurring the growth of the market.

Trends in the market: In Morocco, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out organic and gluten-free rice products. Additionally, there is a growing trend of incorporating rice into various cuisines, such as sushi and rice bowls, leading to a rise in demand for specialty rice varieties. These trends signify a potential opportunity for industry stakeholders to diversify their product offerings and cater to the evolving consumer preferences. However, this may also pose challenges for traditional rice producers and processors, who may need to adapt to meet these changing demands.

Local special circumstances: In Morocco, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's location in North Africa. The climate and soil conditions in Morocco make it a suitable place for rice cultivation, leading to a strong domestic production. Additionally, the cultural significance of rice in Moroccan cuisine drives the demand for locally-grown rice. The government's policies and regulations also play a role in shaping the market, with support for domestic production and trade agreements with other countries affecting the availability and pricing of rice.

Underlying macroeconomic factors: The performance of the Rice Market of the Bread & Cereal Products Market within The Food market in Morocco is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, fluctuations in global rice prices can greatly affect the demand and supply of rice in Morocco, as it heavily relies on imports to meet domestic demand. Moreover, the country's economic growth and stability can also influence consumer purchasing power and overall demand for rice. Fiscal policies such as trade tariffs and subsidies can also impact the competitiveness of the rice market in Morocco, along with other factors such as population growth and changing dietary habits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.