Meat - Morocco

  • Morocco
  • Revenue in the Meat market amounts to €4,474.00m in 2024. The market is expected to grow annually by 4.99% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€251bn in 2024).
  • In relation to total population figures, per person revenues of €117.10 are generated in 2024.
  • In the Meat market, volume is expected to amount to 735.40m kg by 2029. The Meat market is expected to show a volume growth of 3.0% in 2025.
  • The average volume per person in the Meat market is expected to amount to 17.0kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

The Meat Market in Morocco is experiencing minimal growth, influenced by factors such as increasing demand for fresh and processed meat, health consciousness among consumers, and the emergence of meat substitutes. However, challenges such as supply chain disruptions and price fluctuations may be impacting the market's growth rate.

Customer preferences:
As Moroccan consumers become more health-conscious, there is a growing demand for organic and ethically-sourced meat products in the Meat Market within The Food market. Additionally, there has been a shift towards plant-based alternatives, reflecting a global trend towards flexitarian diets. This trend is driven by concerns for personal health, animal welfare, and environmental sustainability. As a result, there has been an increase in the availability and variety of vegetarian and vegan options in the market.

Trends in the market:
In Morocco, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. Consumers are increasingly demanding locally-sourced, organic, and grass-fed meat products. This trend is driven by concerns over animal welfare, environmental impact, and health benefits. As a result, industry stakeholders are investing in sustainable farming methods and implementing transparent supply chains. This trend is expected to continue, with potential implications for the market such as increased competition and the need for innovative marketing strategies to cater to conscious consumers.

Local special circumstances:
In Morocco, the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. The use of traditional spices and cooking methods in meat preparation is a significant differentiating factor, catering to the local taste preferences. Additionally, the government's strict regulations on meat imports and production ensure high-quality and safe meat products for consumers. This unique blend of cultural and regulatory factors shapes the dynamics of the Meat Market, making it a vital component of Morocco's overall food market.

Underlying macroeconomic factors:
The Meat Market within The Food market in Morocco is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is highly dependent on the overall economic performance of the country, with factors such as GDP growth, inflation rates, and unemployment rates affecting consumer spending and demand for meat products. Furthermore, government policies and regulations, as well as investment in the food industry, play a significant role in shaping the market's growth and development. Additionally, the increasing focus on health and wellness, particularly in the wake of the COVID-19 pandemic, has also impacted the meat market, with consumers seeking healthier and more sustainable options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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