Alcoholic Drinks - Morocco

The Alcoholic Drinks market in Morocco has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Moroccan consumers have shown a growing preference for premium and craft alcoholic beverages. This trend is driven by a desire for higher quality products and a willingness to pay a premium for unique and artisanal offerings. Additionally, there has been an increased interest in healthier options, such as low-alcohol or non-alcoholic beverages, as consumers become more health-conscious.

Trends in the market: One major trend in the Alcoholic Drinks market in Morocco is the rise of local breweries and distilleries. This trend is fueled by the growing popularity of craft beers and spirits, as well as an increasing demand for locally-produced products. Moroccan consumers are seeking out unique and authentic experiences, and local breweries and distilleries are able to offer products that cater to these preferences. Another trend in the market is the growing popularity of wine. Morocco has a long history of winemaking, and in recent years, there has been a resurgence in the production and consumption of wine. This trend is driven by a combination of factors, including increasing disposable incomes, changing consumer tastes, and a growing tourism industry. Moroccan wines are gaining recognition both domestically and internationally, and this has contributed to the growth of the wine market in the country.

Local special circumstances: Morocco has a unique cultural and religious context that influences the Alcoholic Drinks market. The country is predominantly Muslim, and Islam prohibits the consumption of alcohol. However, Morocco is also a popular tourist destination, and the government has taken steps to accommodate the preferences of both domestic and international consumers. There are restrictions on the sale and consumption of alcohol, such as limited hours of operation for bars and restaurants, and a ban on the sale of alcohol during certain religious holidays. Despite these restrictions, the Alcoholic Drinks market in Morocco continues to grow, driven by the demand from both domestic and international consumers.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Morocco is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable incomes and a rise in consumer spending. This has created a larger market for alcoholic beverages, as consumers have more money to spend on discretionary items. Additionally, Morocco has made efforts to attract foreign investment and promote tourism, which has contributed to the growth of the hospitality industry and increased demand for alcoholic drinks. In conclusion, the Alcoholic Drinks market in Morocco is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of local breweries and distilleries, the growing popularity of wine, and the unique cultural and religious context in Morocco all contribute to the growth of the market. Additionally, steady economic growth and efforts to promote tourism have created a larger market for alcoholic beverages in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.