Alcoholic Drinks - Worldwide

  • Worldwide
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to €1,075.0bn in 2024.
  • The revenue, at home is expected to grow annually by 4.03% (CAGR 2024-2028).
  • In global comparison, most revenue, at home is generated in China (€215bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home amounts to €138.70 in 2024.
  • In the Alcoholic Drinks market, 2.8% of revenue will be generated through online sales by 2024.
  • In the Alcoholic Drinks market, volume, at home is expected to amount to 234.9bn L by 2028.
  • The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 28.94L in 2024.

Key regions: Worldwide, United States, Russia, United Kingdom, India

Comparaison de régions

Analyst Opinion

Customer preferences: Consumers are increasingly seeking unique and premium alcoholic beverages. They are willing to pay more for high-quality products that offer a distinct taste and experience. This has led to a rise in the demand for craft beers, artisanal spirits, and small-batch wines. Additionally, health-conscious consumers are opting for low-alcohol or alcohol-free alternatives, such as non-alcoholic beers and mocktails.

Trends in the market: One of the key trends in the Alcoholic Drinks market is the rise of e-commerce. This has opened up new distribution channels for both established brands and small-scale producers, enabling them to reach a larger customer base. Additionally, social media and digital marketing have played a significant role in promoting and creating awareness about new products, driving consumer engagement and loyalty. Another trend in the market is the increasing focus on sustainability and environmental responsibility. Consumers are becoming more conscious of the environmental impact of their choices and are seeking brands that prioritize sustainability. This has led to a rise in the demand for organic and biodynamic wines, as well as eco-friendly packaging solutions.

Local special circumstances: The Alcoholic Drinks market is characterized by diverse local special circumstances. For example, in countries with a strong wine culture, such as France and Italy, wine consumption remains high and is deeply rooted in the local traditions. On the other hand, countries with a long history of beer brewing, such as Germany and Belgium, have a thriving beer market with a wide variety of traditional and craft beers. Additionally, cultural and religious factors influence the consumption patterns in certain regions, with some countries having stricter regulations on alcohol sales and consumption.

Underlying macroeconomic factors: The Alcoholic Drinks market is influenced by various macroeconomic factors. Economic growth, rising disposable incomes, and urbanization are key drivers of market expansion. Additionally, the increasing urban population, particularly in emerging markets, has created a favorable environment for the growth of the market. Furthermore, demographic shifts, such as changing age structures and evolving lifestyles, are shaping the market dynamics. Millennials, for example, have different preferences and consumption habits compared to previous generations. They are more likely to experiment with new flavors and brands, seek authentic experiences, and prioritize social and environmental values.


Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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