Alcoholic Drinks - Russia

The Alcoholic Drinks market in Russia has been experiencing significant growth in recent years.

Customer preferences: Russian consumers have shown a strong preference for traditional alcoholic beverages such as vodka, which has been a staple in Russian culture for centuries. However, there has been a shift in consumer preferences towards premium and craft spirits, as well as imported alcoholic beverages. This can be attributed to the increasing disposable income and changing tastes of the younger generation, who are more inclined to experiment with different types of alcoholic drinks.

Trends in the market: One of the key trends in the Russian Alcoholic Drinks market is the growing demand for premium and craft spirits. Consumers are willing to pay a premium for high-quality, artisanal products that offer a unique and authentic drinking experience. This trend has led to the emergence of small-scale distilleries and breweries, which are producing a wide range of craft spirits and beers to cater to this demand. Another trend in the market is the increasing popularity of imported alcoholic beverages. Russian consumers are becoming more open to trying new and exotic drinks from different countries, such as whiskey from Scotland, tequila from Mexico, and wine from France. This trend is driven by the desire for new experiences and the perception that imported drinks are of higher quality.

Local special circumstances: The Russian Alcoholic Drinks market is unique due to the strong cultural significance of vodka. Vodka has been deeply ingrained in Russian traditions and is often associated with celebrations and social gatherings. Despite the growing popularity of other alcoholic beverages, vodka continues to dominate the market. This can be attributed to the strong brand loyalty and emotional connection that Russian consumers have with vodka. Another special circumstance in the Russian market is the strict regulations on alcohol advertising and promotion. The government has implemented measures to control the consumption of alcoholic drinks and reduce the negative impact on public health. This has resulted in restrictions on advertising, packaging, and sales of alcoholic beverages, which has had an impact on the marketing strategies of companies operating in the market.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Russia can be attributed to several underlying macroeconomic factors. The improving economic conditions in the country, including rising disposable income and increasing consumer confidence, have contributed to the growth of the market. As consumers have more money to spend, they are more likely to indulge in luxury items such as premium alcoholic beverages. Furthermore, the changing demographics in Russia have also had an impact on the Alcoholic Drinks market. The younger generation, who are more open to trying new products and have a higher disposable income, are driving the demand for premium and imported alcoholic beverages. This demographic shift is expected to continue to fuel the growth of the market in the coming years. In conclusion, the Alcoholic Drinks market in Russia is experiencing growth due to changing consumer preferences, including a shift towards premium and imported beverages. The market is also influenced by local special circumstances, such as the cultural significance of vodka and strict regulations on advertising. The underlying macroeconomic factors, including improving economic conditions and changing demographics, are driving the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.