Beer - Russia

The Beer market in Russia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Russian Beer market have shifted towards premium and craft beers, as consumers are becoming more discerning and willing to pay a higher price for quality products. This trend is in line with global market preferences, as customers seek unique and flavorful beer options. Additionally, there is a growing demand for low-alcohol and non-alcoholic beers, as health-conscious consumers are looking for healthier beverage alternatives. Trends in the Russian Beer market include the rise of microbreweries and brewpubs, which offer a wide range of craft beers and attract beer enthusiasts. These establishments provide a unique and personalized experience for customers, allowing them to taste and learn about different beer styles. Another trend is the increasing popularity of online beer sales, as consumers are increasingly comfortable purchasing products online and seeking convenience. Local special circumstances in Russia also contribute to the development of the Beer market. The country has a long-standing tradition of beer consumption, and beer is considered a popular beverage among Russians. Additionally, the Russian government has implemented regulations to promote the domestic beer industry, such as restrictions on the sale of beer with high alcohol content and the introduction of excise taxes on imported beer. These measures have encouraged the growth of local breweries and supported the development of the domestic beer market. Underlying macroeconomic factors, such as the improving economic conditions in Russia, have also contributed to the growth of the Beer market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and craft beers. Furthermore, the expanding middle class in Russia has led to a shift in consumer preferences towards higher-quality products, including beer. In conclusion, the Beer market in Russia is experiencing growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The demand for premium and craft beers, as well as low-alcohol and non-alcoholic options, is driving the market forward. The rise of microbreweries, online beer sales, and government regulations also play a significant role in shaping the market. With improving economic conditions and a growing middle class, the Beer market in Russia is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.