Cider, Perry & Rice Wine - Russia

The Cider, Perry & Rice Wine market in Russia has been experiencing significant growth in recent years.

Customer preferences: Russian consumers have shown an increasing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to a growing trend towards healthier lifestyles and a desire for more diverse and unique drinking options. Additionally, the popularity of these beverages can be attributed to their perceived authenticity and craftsmanship, as they are often made using traditional methods and natural ingredients.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Russia is the emergence of local producers. Russian consumers are increasingly seeking out locally-produced beverages, as they value supporting domestic businesses and appreciate the unique flavors and qualities that can be found in locally-made products. This trend has led to the growth of small, artisanal cider, perry, and rice wine producers throughout the country. Another trend in the market is the increasing availability and variety of flavors. As the market has grown, producers have responded by introducing a wider range of flavors to cater to different consumer preferences. This has included the introduction of fruit-infused ciders, perry made from different types of pears, and rice wines with unique flavor profiles. This increased variety has helped to attract new consumers and expand the overall market.

Local special circumstances: The Cider, Perry & Rice Wine market in Russia has been influenced by the country's rich culinary traditions and cultural heritage. Russian consumers have a long-standing appreciation for fermented beverages, such as kvass and mead, which has created a favorable environment for the growth of the cider, perry, and rice wine market. Additionally, the abundance of fruit orchards and rice fields in certain regions of Russia has provided a local supply of ingredients, making it easier for producers to create these beverages.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Russia can also be attributed to underlying macroeconomic factors. Russia has experienced a period of economic stability and rising disposable incomes, which has allowed consumers to spend more on premium and specialty products. This has created a favorable market environment for the cider, perry, and rice wine industry, as consumers are willing to pay higher prices for these unique and high-quality beverages. Additionally, the increasing popularity of these beverages has attracted investment and innovation from both domestic and international producers, further driving market growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.