Market Insights Consumer Food Dairy Products & Eggs

Milk - Morocco

Morocco

Revenue in the Milk market amounts to €0.87bn in 2024. The market is expected to grow annually by 6.82% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €22.66 are generated in 2024.
In the Milk market, volume is expected to amount to 0.73bn kg by 2029. The Milk market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Milk market is expected to amount to 16.3kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In Morocco, the Milk Market within the Dairy Products & Eggs Market in The Food market has seen minimal growth due to factors such as low consumer demand, limited availability of dairy products, and competition from alternative sources of protein. Despite this slow growth rate, the market is expected to see gradual improvement as the country's economy stabilizes and consumer spending power increases.

Customer preferences: Consumers in Morocco are becoming more health-conscious and are increasingly seeking dairy products and eggs from organic and sustainable sources. This trend is driven by a growing awareness of the health benefits of natural and locally-sourced foods. Additionally, there is a rise in demand for lactose-free and plant-based milk alternatives, as more individuals are adopting vegetarian and vegan diets. This shift towards healthier and more environmentally-friendly options is also influenced by the country's cultural and religious practices, as well as the increasing purchasing power of the younger generation.

Trends in the market: In Morocco, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier and more sustainable options. Organic and plant-based milk alternatives are gaining popularity, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with dairy companies investing in research and development to meet the demands of the market. Additionally, online grocery shopping and home delivery services have seen a significant increase, providing convenience for customers and creating new opportunities for industry stakeholders to expand their reach.

Local special circumstances: In Morocco, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's cultural and religious practices. The majority of the population follows a halal diet, which restricts the consumption of certain animal products. This has led to a rise in the demand for halal-certified dairy products in the country. Additionally, the country's geographical location and climate have also impacted the market, as dairy production is largely dependent on weather conditions and availability of grazing land. The government's efforts to promote local dairy production and reduce dependence on imports have also shaped the dynamics of the market.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Morocco is influenced by various macroeconomic factors. One key factor is the overall economic health of the country, which affects consumer purchasing power and demand for dairy products. Additionally, global economic trends, such as changes in trade policies and international market conditions, can impact the availability and pricing of dairy products in Morocco. Fiscal policies, such as taxes and subsidies, also play a role in shaping the market landscape. Moreover, investments in the dairy industry and infrastructure, as well as regulatory support, can drive market growth and development. Lastly, demographic factors, such as population growth and aging, can also influence the demand for dairy products in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.