Market Insights Consumer Food Fruits & Nuts

Processed & Frozen Fruits - Morocco

Morocco

Revenue in the Processed & Frozen Fruits market amounts to €193.40m in 2024. The market is expected to grow annually by 4.74% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,254m in 2024).
In relation to total population figures, per person revenues of €5.06 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 58.18m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.3kg in 2024.

Key regions: Philippines, Canada, India, China, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Processed & Frozen Fruits Market in Morocco is experiencing minimal growth, influenced by factors such as increasing demand for convenient and healthy food options, as well as rising consumer awareness regarding the benefits of incorporating fruits and nuts into their diets. This is driving growth in the overall Fruits & Nuts Market within The Food market in Morocco.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for processed and frozen fruits that are perceived as a healthier alternative to traditional snacks. This trend is also boosted by the rising popularity of vegan and plant-based diets, as well as the increasing availability of processed and frozen fruits in supermarkets and convenience stores. Additionally, the convenience factor of these products appeals to busy working individuals who are looking for quick and easy healthy snack options.

Trends in the market: In Morocco, the Processed & Frozen Fruits Market is seeing a rise in demand for organic and healthy food options, driven by a growing health-conscious population. This trend is expected to continue in the coming years, with consumers increasingly seeking out convenient and nutritious frozen fruit products. Additionally, there is a growing focus on sustainability and ethical sourcing, as consumers become more aware of the environmental and social impact of their food choices. This presents opportunities for industry stakeholders to tap into the growing demand for eco-friendly and socially responsible products.

Local special circumstances: In Morocco, the Processed & Frozen Fruits Market of the Fruits & Nuts Market is heavily influenced by the country's unique geographical location. Being situated between the Mediterranean Sea and the Atlantic Ocean, Morocco has access to a wide variety of fruits and nuts, making it a major player in the global market. Additionally, the country's cultural traditions and government regulations play a significant role in shaping the market dynamics. For instance, the demand for halal-certified products is on the rise, leading to the development of specialized processing and freezing techniques to meet this requirement. Furthermore, the government's initiatives to promote food safety and quality standards have also contributed to the growth of the market.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market in Morocco is impacted by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and other financial indicators. Morocco's stable economic growth, driven by its diversified economy and strategic geographic location, has created a favorable environment for the growth of the Processed & Frozen Fruits Market. The country's increasing investments in infrastructure, technological advancements, and regulatory support have also contributed to the market's growth. Furthermore, the rising demand for healthy and convenient food options, driven by the growing awareness of health and wellness, has also positively influenced the market's performance in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.