Market Insights Consumer Food Confectionery & Snacks

Confectionery - Morocco

Morocco

Revenue in the Confectionery market amounts to €2.10bn in 2024. The market is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€77bn in 2024).
In relation to total population figures, per person revenues of €54.84 are generated in 2024.
In the Confectionery market, volume is expected to amount to 366.80m kg by 2029. The Confectionery market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Confectionery market is expected to amount to 8.2kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery market in Morocco is seeing steady growth due to factors such as increasing consumer demand for indulgent treats and the convenience of online purchasing. However, the market's overall growth rate is minimal, potentially due to rising health concerns and competition from healthier snack options.

Customer preferences: The confectionery market in Morocco is seeing a growing trend towards healthier and more natural options. Consumers are becoming more health-conscious and are looking for products with cleaner ingredient lists and reduced sugar content. This shift is also influenced by the increasing prevalence of chronic diseases in the country, leading to a greater emphasis on wellness and preventive measures. As a result, there has been a rise in the demand for organic and plant-based confectionery products, as well as a growing interest in sugar-free and low-calorie options.

Trends in the market: In Morocco, the Confectionery market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by a rising awareness of the negative impact of excessive sugar consumption on health. As a result, there has been an increase in demand for sugar-free and low-sugar confectionery products. In addition, there is a growing preference for natural and organic ingredients, as well as a focus on portion control. This trend is expected to continue, with industry players investing in product innovation and marketing strategies to meet the changing consumer demands. The implications of this trend for stakeholders include the need to adapt production processes, source sustainable ingredients, and develop new product lines to cater to the evolving market.

Local special circumstances: In Morocco, the Confectionery market is heavily influenced by the country's unique geography and cultural traditions. The abundance of locally grown ingredients, such as dates and almonds, has led to the production of traditional sweets and pastries that are popular both domestically and internationally. Additionally, the country's strong Islamic influence has resulted in a strict regulatory environment, with strict guidelines on ingredients and packaging. This has led to a market dominated by traditional and artisanal producers, with limited presence from multinational corporations.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market in Morocco is influenced by various macroeconomic factors. These include the overall economic health of the country, global economic trends, fiscal policies, and other financial indicators. The performance of the market is closely tied to the country's economic growth and stability. Factors such as consumer purchasing power, inflation rates, and government regulations play a significant role in shaping the market. Moreover, the rising urbanization and increasing disposable income of the population are driving the demand for confectionery and snack products in the country. Additionally, the growing tourism industry in Morocco is also contributing to the growth of the market, as tourists are a major consumer group for confectionery and snack products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.