Market Insights Consumer Food Bread & Cereal Products

Bread - Morocco

Morocco

Revenue in the Bread market amounts to €1.63bn in 2024. The market is expected to grow annually by 5.20% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €42.67 are generated in 2024.
In the Bread market, volume is expected to amount to 1.06bn kg by 2029. The Bread market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Bread market is expected to amount to 24.0kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread market in Morocco has been slowly growing, impacted by factors such as consumer preferences for traditional bread, limited access to technology, and low health awareness. Despite minimal growth, convenience and affordability continue to drive demand for bread products within The Food market.

Customer preferences: The traditional Moroccan bread market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by a growing awareness of the benefits of whole grain and gluten-free breads. Additionally, there is a rising demand for artisanal and organic breads, reflecting a preference for natural and sustainable products. This shift is also influenced by changing lifestyles, with an increase in busy and on-the-go consumers seeking convenient and nutritious bread options.

Trends in the market: In Morocco, the Bread Market within the Bread & Cereal Products Market of The Food market is experiencing a shift towards healthier options, with an increasing demand for whole grain and artisanal breads. This trend is driven by consumer awareness of the health benefits of these products, as well as a growing preference for natural and locally-sourced ingredients. Additionally, there is a rising interest in gluten-free and organic breads. These trends are expected to continue, presenting opportunities for industry stakeholders to cater to changing consumer preferences and expand their product offerings.

Local special circumstances: In Morocco, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's traditional cuisine and consumption habits. Bread is a staple in Moroccan diets and is typically consumed multiple times a day. This cultural preference for bread has led to a strong demand for local artisanal bread varieties, such as khobz and batbout. Additionally, government subsidies on wheat and flour have kept bread prices low, making it accessible to all income levels. These unique factors make the Moroccan bread market a highly competitive and dynamic one.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Morocco is influenced by macroeconomic factors such as consumer spending patterns, government subsidies, and import/export policies. The country's stable economic growth and rising disposable income levels have led to increased demand for high-quality bread products, driving market growth. Additionally, the government's initiatives to promote healthy eating habits and support local food production have boosted the domestic bread market. However, the market is also impacted by global economic trends, such as fluctuating commodity prices and changing consumer preferences for healthier and more diverse food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.