Market Insights Consumer Food Fruits & Nuts

Nuts - Morocco

Morocco

Revenue in the Nuts market amounts to €142.60m in 2024. The market is expected to grow annually by 5.26% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€9,674m in 2024).
In relation to total population figures, per person revenues of €3.73 are generated in 2024.
In the Nuts market, volume is expected to amount to 33.26m kg by 2029. The Nuts market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Nuts market is expected to amount to 0.7kg in 2024.

Key regions: India, Canada, Spain, Philippines, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Nuts Market in the Fruits & Nuts Market of The Food market in Morocco is experiencing minimal growth, influenced by factors such as increasing demand for healthy snacks and the convenience of online shopping.

Customer preferences: In Morocco, rising health consciousness and changing dietary habits have led to a growing demand for nuts as a healthy snacking option. This trend is further fueled by the increasing availability of a wide variety of nuts in the market. Additionally, the rise in disposable income and busy lifestyles have resulted in a shift towards convenient and nutritious food options, making nuts a popular choice among consumers. Furthermore, with the influence of Western culture, there is a growing preference for nut-based products such as nut milks and butters, as well as a demand for organic and sustainably sourced nuts.

Trends in the market: In Morocco, the Nuts Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards healthier and more innovative nut-based snacks. This trend is driven by increasing awareness of the health benefits of nuts, such as their high nutrient content and ability to reduce the risk of chronic diseases. As a result, there has been a surge in demand for organic and natural nut products, as well as unique flavor combinations and convenient packaging. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into the growing demand for healthy and convenient nut snacks in Morocco.

Local special circumstances: In Morocco, the Nuts Market within the Fruits & Nuts Market of The Food market is heavily influenced by the country's rich agricultural heritage and cultural love for nuts as a staple food. Additionally, the government's efforts to promote sustainable agriculture and export-oriented policies have led to the growth of the nut market. Furthermore, Morocco's strategic location as a gateway to Europe and Africa has also played a significant role in the market's development, making it a prime destination for international trade and investment. These unique factors make Morocco a key player in the global Nuts Market within The Food market, setting it apart from other markets and shaping its market dynamics.

Underlying macroeconomic factors: The Nuts Market of the Fruits & Nuts Market within The Food market in Morocco is impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. Morocco's stable economic growth, coupled with rising disposable incomes, has led to an increase in consumer demand for healthy and premium food products, including nuts. Furthermore, the government's focus on promoting the agro-industry and diversifying the economy has resulted in favorable policies and investments in the nut sector, boosting market growth. Additionally, the rising health consciousness among consumers and the growing trend of plant-based diets are driving the demand for nuts in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.