Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Morocco

Morocco

Revenue in the Tomato Ketchup market amounts to €99.00m in 2024. The market is expected to grow annually by 5.29% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €2.59 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 63.23m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.4kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Tomato Ketchup market in Morocco is experiencing minimal growth due to various factors like low consumer awareness and limited availability of digital technologies. However, increasing demand for convenient and healthy food options may drive growth in the future.

Customer preferences: Consumers in Morocco are gravitating towards healthier and more natural options, driving the demand for organic tomato ketchup. This trend is further fuelled by the increasing awareness of the negative health effects of consuming artificial ingredients. Additionally, with the rise of healthy eating and cooking at home, there is a growing demand for low-sugar and low-sodium ketchup options. This shift towards healthier choices is also influenced by the younger generation's interest in global cuisines, leading to the adoption of more diverse and flavorful ketchup options.

Trends in the market: In Morocco, there is a growing demand for healthier food options, driving the trend of using natural ingredients in tomato ketchup production. This trend aligns with the global shift towards clean label products, as consumers become more health-conscious. As a result, industry players are investing in research and development to create healthier and more natural ketchup options. This trend has the potential to drive growth in the tomato ketchup market, as consumers are willing to pay a premium for healthier options. Additionally, this trend presents an opportunity for companies to differentiate themselves in a crowded market and build brand loyalty among health-conscious consumers.

Local special circumstances: In Morocco, the Tomato Ketchup market is influenced by the country's strong agricultural industry, with locally-grown tomatoes being a key ingredient in many ketchup brands. Additionally, the cultural preference for bold and spicy flavors has led to the popularity of ketchup variants with added spices or heat. The market is also regulated by strict food safety standards, ensuring high-quality products for consumers. This unique blend of factors creates a distinct market for Tomato Ketchup in Morocco, setting it apart from other markets in the Sauces & Spices segment of The Food market.

Underlying macroeconomic factors: The Tomato Ketchup market in Morocco is heavily influenced by macroeconomic factors such as consumer spending, population growth, and government policies. As the country experiences steady economic growth and an expanding middle class, the demand for convenient and affordable food options, including ketchup, is increasing. Moreover, government initiatives to promote domestic production and reduce dependency on imports are also expected to drive market growth. However, challenges such as inflation and currency fluctuations could hinder market performance in the short term. Additionally, as the global trend towards healthier food choices continues, the market may face increasing competition from alternatives such as plant-based condiments.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.