Market Insights Consumer Food Oils & Fats

Margarine - China

China

Revenue in the Margarine market amounts to €4.38bn in 2024. The market is expected to grow annually by 7.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €3.06 are generated in 2024.
In the Margarine market, volume is expected to amount to 1.15bn kg by 2029. The Margarine market is expected to show a volume growth of 6.2% in 2025.
The average volume per person in the Margarine market is expected to amount to 0.64kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Margarine market within the Oils & Fats sector in China is experiencing minimal growth, influenced by shifting consumer preferences towards healthier alternatives, increased competition from butter products, and rising concerns about trans fats and additives.

Customer preferences: Consumers in China are showing a growing preference for natural and organic food products, which is impacting the margarine market as they increasingly favor butter and plant-based spreads perceived as healthier choices. Additionally, younger demographics are prioritizing transparency in sourcing and ingredients, leading to a demand for products free from trans fats and artificial additives. This shift is further influenced by urbanization and a trend towards westernized diets, prompting manufacturers to innovate and diversify their offerings to cater to health-conscious consumers.

Trends in the market: In China, the margarine market within the Oils & Fats sector is experiencing a notable shift towards healthier alternatives, with consumers increasingly gravitating towards butter and plant-based spreads perceived as more natural. This trend is particularly pronounced among younger demographics who emphasize ingredient transparency and prefer products devoid of trans fats and artificial additives. The urbanization and adoption of western dietary habits are accelerating this demand, compelling manufacturers to innovate and diversify their product lines. As health-consciousness continues to rise, industry stakeholders need to adapt their strategies to align with these evolving consumer preferences, focusing on clean-label products and sustainable sourcing to maintain competitiveness.

Local special circumstances: In China, the margarine market is uniquely influenced by regional culinary traditions and a strong cultural preference for authentic flavors. The rising health consciousness among consumers is coupled with a traditional emphasis on fresh, minimally processed ingredients, prompting a shift towards butter and natural spreads. Additionally, stringent food safety regulations are encouraging manufacturers to prioritize clean-label products, while the government's initiatives promoting healthy eating habits further drive this trend. Urban consumers, influenced by Western dietary practices, seek innovative products that align with their evolving tastes and health aspirations, creating a dynamic market landscape.

Underlying macroeconomic factors: The margarine market in China is significantly influenced by macroeconomic factors including national economic health, consumer spending patterns, and trade dynamics. As China's economy continues to grow, rising disposable incomes are enabling consumers to explore diverse food options, including premium margarine products. Additionally, fluctuating commodity prices and supply chain disruptions can impact the availability and pricing of oils and fats, directly affecting margarine production costs. Government initiatives aimed at promoting healthier eating habits and sustainability further shape consumer preferences, while fiscal policies that support local agriculture and food production enhance market stability. These factors collectively create a complex landscape for the margarine market in China.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.