Baby Milk & Infant Formula - China

China

Revenue in the Baby Milk & Infant Formula market amounts to €15.63bn in 2024. The market is expected to grow annually by 7.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,630m in 2024).
In relation to total population figures, per person revenues of €10.91 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 0.56bn kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Baby Milk & Infant Formula Market in China has been experiencing minimal growth due to factors such as stricter regulations, declining birth rates, and increased breastfeeding rates. However, with the rising demand for higher-quality formula and the growing middle class, the market is expected to see steady growth in the coming years.

Customer preferences: As the demand for organic and natural products continues to rise, there has been a noticeable shift towards organic and clean label baby milk and infant formula in China. With growing concerns over food safety and quality, parents are opting for products with minimal ingredients and no artificial additives. This trend is also influenced by the increasing awareness of the benefits of breastfeeding and the push for breastfeeding-friendly workplaces. Additionally, the rise of the middle and upper-class population in China has led to a higher demand for premium and imported baby milk and infant formula, further driving the growth of this market segment.

Trends in the market: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by increasing consumer awareness and concerns about food safety and quality. Additionally, there is a growing demand for premium and imported brands, particularly from foreign countries with stronger safety regulations. This trend is expected to continue, with implications for industry stakeholders such as manufacturers, retailers, and regulators. It is important for companies to adapt to these changing consumer preferences and invest in product innovation and transparency to maintain a competitive edge.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's one-child policy, which has led to a high demand for high-quality and safe infant formula products. Additionally, cultural beliefs around the importance of breastfeeding have also affected the market, with many Chinese consumers seeking out organic and natural formula options. Moreover, strict regulations and food safety concerns have led to a growing preference for foreign brands, particularly from countries like New Zealand and Australia.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market in China is heavily influenced by macroeconomic factors such as the country's economic growth, government policies, and consumer purchasing power. The strong economic growth in China has resulted in a rise in disposable incomes and a growing middle class, leading to an increase in demand for premium baby food products. Additionally, favorable government policies and investments in healthcare infrastructure have improved the accessibility and affordability of baby milk and infant formula products, further driving market growth. Moreover, the increasing number of working women and the rising awareness of the importance of proper nutrition for infants are also contributing to the growth of the market in China.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.