Fresh Meat - Switzerland

Switzerland

Revenue in the Fresh Meat market amounts to €4.10bn in 2024. The market is expected to grow annually by 4.83% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€240bn in 2024).
In relation to total population figures, per person revenues of €459.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 194.50m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Fresh Meat market is expected to amount to 18.8kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Fresh Meat Market in Switzerland has been experiencing minimal growth, influenced by factors such as increasing demand for locally sourced meat, growing health consciousness among consumers, and the convenience of online meat purchasing. Despite slow growth, the market is expected to see a rise due to the introduction of new products and changing consumer preferences.

Customer preferences: As consumers in Switzerland become more health-conscious, there has been a noticeable shift towards plant-based and organic meat options in the Fresh Meat Market of the Meat Market within The Food market. This trend is influenced by the country's strong sustainability culture and growing concern for animal welfare. Additionally, there is a growing demand for locally sourced and ethically raised meats, as consumers prioritize supporting small-scale and environmentally friendly farming practices. These preferences are driven by a desire for transparency and a closer connection to the source of their food.

Trends in the market: In Switzerland, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and locally sourced meat products. This trend is driven by consumer preferences for ethically produced and sustainable food options. As a result, industry stakeholders are investing in sustainable farming practices and expanding their product offerings to meet this growing demand. Additionally, there is a shift towards online meat sales, as consumers increasingly value convenience and safety. These trends are expected to continue, shaping the Fresh Meat Market and presenting opportunities for stakeholders to innovate and differentiate their offerings. However, it also poses challenges for traditional brick-and-mortar retailers who may struggle to keep up with the changing market dynamics.

Local special circumstances: In Switzerland, the Fresh Meat Market is heavily influenced by the country's strict regulations on animal welfare, which ensure high-quality and sustainable production practices. Additionally, the cultural preference for locally sourced and organic food has led to the popularity of small-scale, family-owned meat producers. This unique combination of regulations and cultural values has created a niche market for premium, ethically sourced fresh meat in Switzerland, setting it apart from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Switzerland is influenced by various macroeconomic factors. The country's strong national economy and stable fiscal policies have contributed to the growth of the market. Switzerland's favorable business environment and high standards of food safety regulations have also played a significant role in shaping the market. Additionally, the increasing demand for high-quality, organic, and locally sourced meat products has led to the expansion of the market. Furthermore, the country's high disposable income and growing awareness about healthy eating habits have also contributed to the growth of the Fresh Meat Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.