Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Asia

Asia

Revenue in the Sweeteners market amounts to €148.20bn in 2024. The market is expected to grow annually by 7.94% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€116,000m in 2024).
In relation to total population figures, per person revenues of €32.61 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 72.41bn kg by 2029. The Sweeteners market is expected to show a volume growth of 6.3% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 12.6kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sweeteners Market in Asia is experiencing modest growth, influenced by factors such as increasing demand for healthier alternatives to traditional sweeteners, growing awareness of the health risks associated with excessive sugar consumption, and the convenience of online shopping for sweetener products. The sub-markets of Honey, Sugar, and Artificial Sweeteners play a crucial role in shaping the overall growth rate of the market. Despite subdued growth, the market is expected to continue expanding due to the rising demand for natural and low-calorie sweetener options.

Customer preferences: The rising health consciousness and growing concerns over sugar consumption are driving the demand for natural and low-calorie sweeteners in the Spreads & Sweeteners Market within The Food market in Asia. This trend is fueled by the region's increasing aging population and growing prevalence of chronic diseases, leading to a shift towards healthier and more sustainable food choices. Additionally, the rise of e-commerce platforms and social media influence has made it easier for consumers to access and share information on healthier alternatives, further driving the growth of the natural and low-calorie sweeteners market in Asia.

Trends in the market: In Asia, there is a rising demand for natural and organic sweeteners as consumers become more health-conscious. This trend is driven by the increasing prevalence of lifestyle diseases and a growing awareness of the negative effects of artificial sweeteners. As a result, manufacturers are incorporating natural ingredients and reducing the use of artificial sweeteners in their products. This is expected to continue in the coming years, as consumers prioritize healthier options. Additionally, there is a growing trend of using social media and influencer marketing to promote natural sweeteners, which is expected to further increase consumer demand. This presents a significant opportunity for industry stakeholders to tap into this trend and cater to the evolving preferences of consumers in the Asian market.

Local special circumstances: In China, the Spreads & Sweeteners Market is heavily influenced by the country's large population and growing disposable income, leading to a high demand for convenience and indulgence. The market is also heavily regulated by the government, with strict regulations on food safety and labeling. This has led to the rise of domestic players and a preference for locally sourced products. In Japan, the market is driven by health-conscious consumers, with a strong demand for natural and low-calorie sweeteners. The country's aging population has also led to a focus on functional foods, leading to the popularity of functional spreads and sweeteners.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market is also influenced by macroeconomic factors such as changing consumer preferences, increasing health consciousness, and rising disposable income. In countries with a strong economy and high consumer spending, there is a higher demand for natural and healthier sweeteners, leading to market growth. Additionally, favorable government policies promoting the use of natural sweeteners and increasing awareness about the harmful effects of artificial sweeteners are also driving market growth. The rising trend of clean label products and the growing popularity of natural and organic food products are also contributing to the growth of the Spreads & Sweeteners Market within The Food market in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.