Market Insights Consumer Food Confectionery & Snacks

Snack Food - Asia

Asia

Revenue in the Snack Food market amounts to €83.82bn in 2024. The market is expected to grow annually by 8.44% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€47,880m in 2024).
In relation to total population figures, per person revenues of €18.44 are generated in 2024.
In the Snack Food market, volume is expected to amount to 19.78bn kg by 2029. The Snack Food market is expected to show a volume growth of 6.0% in 2025.
The average volume per person in the Snack Food market is expected to amount to 3.5kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Snack Food Market in Asia is facing subdued growth due to factors like changing consumer preferences, increasing health consciousness, and competition from healthier snack options. However, the market is still expected to grow, driven by the popularity of traditional snacks like potato chips and cookies, as well as the introduction of innovative products like tortilla chips and flips & pretzels to cater to evolving tastes. The convenience and availability of online purchasing options is also a key factor contributing to the market's growth in the region.

Customer preferences: In Asia, the Snack Food Market of the Confectionery & Snacks Market within The Food market has seen a rise in demand for healthier snack options, driven by the growing health consciousness among consumers. This has resulted in a shift towards natural and organic ingredients, as well as innovative products that cater to specific dietary needs such as gluten-free, vegan, and low-sugar options. Additionally, the popularity of snacking as a convenient on-the-go option has led to a surge in demand for functional snacks that provide added health benefits, such as protein bars and energy bites.

Trends in the market: In Asia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options. Consumers are increasingly seeking out snacks that are free from artificial flavors, preservatives, and high levels of sugar and salt. This trend is driven by rising health consciousness and concerns over obesity and chronic diseases. As a result, manufacturers are introducing new products with natural ingredients and focusing on clean labels. This trend is expected to continue in the coming years, creating opportunities for industry stakeholders to innovate and cater to the growing demand for healthier snacks.

Local special circumstances: In Japan, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's unique snacking culture and preference for healthy and high-quality snacks. The market is also shaped by strict regulations on food labeling and ingredients, as well as a strong focus on seasonal and limited edition snacks. Additionally, the popularity of convenience stores and vending machines as snack distribution channels further differentiates the market from others in Asia.

Underlying macroeconomic factors: The Snack Food Market within the Confectionery & Snacks Market of The Food market is heavily influenced by macroeconomic factors such as disposable income levels, consumer spending patterns, and changing lifestyles. In Asia, the increasing urbanization and rising middle-class population are driving the demand for convenient and affordable snacking options, leading to market growth. Moreover, government initiatives to promote domestic food production and encourage foreign investments in the food sector are creating a favorable business environment for snack food manufacturers. Additionally, the growing awareness of health and wellness, coupled with the rise of e-commerce and online food delivery platforms, is also impacting the market positively.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.