Convenience Food - Asia

Asia

Revenue in the Convenience Food market amounts to €359.50bn in 2024. The market is expected to grow annually by 7.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€142bn in 2024).
In relation to total population figures, per person revenues of €79.11 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 69.65bn kg by 2029. The Convenience Food market is expected to show a volume growth of 5.7% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 12.4kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Convenience Food Market in Asia is experiencing minimal growth, influenced by factors such as increasing demand for Ready-to-Eat Meals and Soups, as well as the convenience and time-saving benefits of these products. This is driven by the hectic lifestyles of consumers and their desire for quick and easy meal options. Additionally, the rise in health consciousness has led to a shift towards healthier convenience food options, contributing to the steady growth of the market.

Customer preferences: The Convenience Food Market in Asia is witnessing a growing trend towards healthier and more sustainable options. Consumers are increasingly opting for plant-based and organic convenience foods, driven by a shift towards healthier eating habits and a growing awareness of environmental impact. This trend is also influenced by the rise of flexitarianism and vegetarianism in the region, as well as a growing preference for locally sourced ingredients. Additionally, the rise of online grocery shopping and food delivery services has made it more convenient for consumers to access these options.

Trends in the market: In Asia, the Convenience Food Market within The Food market is experiencing a rise in demand for healthy and convenient options. This has led to the emergence of plant-based and organic convenience food products. Additionally, there is a growing trend of incorporating traditional Asian flavors and ingredients in convenience food offerings, catering to local preferences. These trends are expected to continue due to the increasing health consciousness and busy lifestyles in the region, presenting opportunities for industry players to innovate and differentiate their products.

Local special circumstances: In China, the Convenience Food market is thriving due to the fast-paced lifestyle and the widespread use of e-commerce platforms. The country has a large population that relies on quick and easy meal options, leading to the popularity of online food delivery services. In Japan, the market is heavily influenced by cultural preferences for convenience and efficiency, leading to the popularity of ready-to-eat meals and snacks. Additionally, strict regulations on food safety and labeling have encouraged the development of innovative and healthy convenience food options.

Underlying macroeconomic factors: The growth of the Convenience Food Market within The Food market is also influenced by macroeconomic factors such as changing consumer lifestyles, urbanization, and increasing disposable incomes in Asia. As people continue to lead busy lives, the demand for convenient and ready-to-eat food options is rising. Moreover, the growing urban population is driving the demand for convenience foods due to their busy schedules and lack of time for meal preparation. Rising disposable incomes in developing countries also allow consumers to spend more on convenience foods, further contributing to market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.