Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Asia

Asia

Revenue in the Other Cereal Products market amounts to €55.07bn in 2024. The market is expected to grow annually by 6.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €12.12 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 23.25bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 4.5kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Other Cereal Products market in the Bread & Cereal Products market within The Food market in Asia is experiencing minimal growth, impacted by factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to see gradual growth driven by increasing health consciousness and product innovation.

Customer preferences: With the growing trend of health and wellness, consumers in Asia are gravitating towards alternative and organic cereal products. This shift is driven by a desire for healthier and more nutritious options, as well as a preference for natural and sustainable products. Additionally, there has been an increase in demand for gluten-free and vegan options, catering to the rising number of health-conscious and environmentally conscious consumers in the region. As a result, manufacturers are expanding their product offerings to cater to these evolving consumer preferences.

Trends in the market: In Asia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more diverse cereal options. This trend is driven by increasing health consciousness and changing dietary preferences among consumers. As a result, companies are introducing new and innovative cereal products, such as ancient grain cereals, gluten-free options, and fortified cereals. This trend is expected to continue, presenting opportunities for industry players to diversify their product offerings and cater to evolving consumer needs. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access these products, further fueling the growth of the Other Cereal Products Market in Asia.

Local special circumstances: In Japan, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's culture and dietary preferences. Traditional Japanese breakfasts often include rice, miso soup, and pickled vegetables, leading to a lower demand for other cereal products. However, with the rise of health-conscious consumers, there is a growing demand for healthier cereal options, such as oatmeal and granola. Additionally, strict regulations on food labeling and packaging also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The growth of the Other Cereal Products market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as availability of raw materials, government policies, and consumer preferences. Countries with favorable trade policies and easy access to raw materials are experiencing faster market growth compared to regions with trade barriers and limited resources. Additionally, the increasing trend towards healthier food options and growing disposable income are driving the demand for Other Cereal Products, especially in developing countries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.