Baby Milk & Infant Formula - Asia

Asia

Revenue in the Baby Milk & Infant Formula market amounts to €30.22bn in 2024. The market is expected to grow annually by 6.39% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,630m in 2024).
In relation to total population figures, per person revenues of €6.65 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.47bn kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.4% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.3kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baby Milk & Infant Formula Market in Asia has seen slow growth due to factors such as increasing competition, stricter regulations, and declining birth rates. However, rising disposable incomes and changing consumer preferences towards organic and natural products are expected to drive market growth in the coming years.

Customer preferences: The growing trend of health-consciousness among consumers in Asia has led to a rise in demand for organic and natural baby milk and infant formula products. This is driven by a preference for clean and transparent ingredient lists, as well as a desire for more sustainable and environmentally friendly options. Additionally, with the rise of e-commerce and online shopping, busy parents are increasingly turning to digital platforms for purchasing baby food products, making it crucial for companies to have a strong online presence and convenient delivery options.

Trends in the market: In Asia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is fueled by increasing health and wellness awareness among parents, who are willing to pay a premium for high-quality, chemical-free options for their infants. Moreover, there is a growing preference for locally-sourced products, leading to the rise of domestic brands and collaborations with local farmers. This trend is expected to continue, with implications for industry players to invest in sustainable sourcing and marketing strategies to meet the changing consumer preferences.

Local special circumstances: In China, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by cultural traditions and government regulations. Due to the country's one-child policy, there is a strong emphasis on providing high-quality nutrition for infants, leading to a high demand for imported formula brands. Additionally, stringent food safety regulations and recent scandals in the domestic formula market have further fueled the demand for foreign brands.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by a variety of macroeconomic factors in Asia. These include the economic health of the region, global economic trends, and fiscal policies. For instance, countries with strong economic growth and stable fiscal policies are likely to experience higher demand for baby milk and infant formula products. Additionally, increasing investments in healthcare infrastructure and regulatory support for food safety and nutrition are also contributing to the growth of the market in Asia. The rising awareness about the importance of proper nutrition for infants and young children, coupled with the region's expanding middle-class population, is also driving the demand for baby milk and infant formula in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.