Baby Food - Asia

Asia

Revenue in the Baby Food market amounts to €35.47bn in 2024. The market is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €7.81 are generated in 2024.
In the Baby Food market, volume is expected to amount to 1,948.00m kg by 2029. The Baby Food market is expected to show a volume growth of 3.8% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.4kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baby Food Market in Asia is experiencing minimal growth, influenced by factors such as slow adoption of digital technologies, lack of health awareness among consumers, and limited convenience in online services. This market is sub-divided into various categories, each facing its own challenges in terms of growth and consumer demand. Overall, the market is expected to continue its slow growth rate in the coming years due to these factors.

Customer preferences: As the millennial generation becomes parents, there has been a notable rise in demand for organic and natural baby food options in Asia. This shift can be attributed to the growing awareness and preference for healthy and sustainable food choices. Moreover, the increasing number of working parents has led to a rise in demand for convenience foods, such as ready-to-eat and on-the-go baby food options. This trend is likely to continue, as parents prioritize health and convenience for their children.

Trends in the market: In Asia, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. With growing awareness of the health benefits of these products, more parents are opting for them over traditional options. This trend is expected to continue as consumers become more health-conscious and seek out healthier options for their infants. This presents an opportunity for industry stakeholders to expand their product offerings and cater to this growing market segment. However, it also poses a challenge as companies must ensure the quality and safety of their organic and natural baby food products to maintain consumer trust.

Local special circumstances: In China, the Baby Food market is heavily influenced by the country's one-child policy, which has resulted in a smaller but wealthier customer base with a strong preference for high-quality and organic products. In Japan, the market is shaped by the traditional emphasis on health and nutrition, leading to a high demand for functional and fortified baby foods. In South Korea, government regulations require all baby food products to undergo strict safety and quality checks, ensuring consumer confidence in the market.

Underlying macroeconomic factors: The growth of the Baby Food market in Asia is highly influenced by macroeconomic factors such as the rapidly growing population, increasing disposable income, and changing lifestyle patterns. Countries with a strong economy and favorable government policies, such as China and India, have witnessed significant growth in the baby food market. Additionally, the rising awareness about the importance of proper nutrition for infants and the increasing demand for organic and natural baby food products are driving market growth. However, regulatory challenges and limited healthcare funding in some countries are hindering the overall market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.