Market Insights Consumer Food Oils & Fats

Margarine - Asia

Asia

Revenue in the Margarine market amounts to €11.99bn in 2024. The market is expected to grow annually by 8.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €2.64 are generated in 2024.
In the Margarine market, volume is expected to amount to 3.44bn kg by 2029. The Margarine market is expected to show a volume growth of 5.4% in 2025.
The average volume per person in the Margarine market is expected to amount to 0.60kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Margarine Market within the Oils & Fats segment of The Food market in Asia is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, increased competition from butter products, and economic challenges affecting purchasing power.

Customer preferences: In the Margarine Market within the Oils & Fats segment of The Food market in Asia, consumers are increasingly gravitating towards plant-based and health-conscious options, reflecting a broader trend of wellness and sustainability. This shift is particularly pronounced among younger demographics who prioritize clean labels and natural ingredients. Additionally, rising awareness of dietary fats and their health implications has led to a decline in traditional margarine consumption, as consumers favor alternatives like avocado or nut-based spreads that align with their lifestyle choices and cultural preferences for freshness and quality.

Trends in the market: In Asia, the Margarine Market within the Oils & Fats segment is experiencing a significant shift towards plant-based alternatives, driven by a rising consumer preference for health-conscious and sustainable options. Younger consumers are particularly influential, seeking products with clean labels and natural ingredients, which is reshaping product formulations and marketing strategies. Furthermore, as awareness of dietary fats increases, traditional margarine is declining in popularity, with nut-based and avocado spreads gaining traction. This trend presents both challenges and opportunities for industry stakeholders, necessitating innovation and adaptation to meet evolving consumer demands.

Local special circumstances: In Japan, the Margarine Market within the Oils & Fats segment is influenced by a deep-rooted culinary tradition that prioritizes natural ingredients and local flavors. Consumers are increasingly gravitating towards margarine products that incorporate traditional Japanese elements, such as miso or wasabi, reflecting a blend of cultural heritage and modern dietary preferences. Additionally, stringent food safety regulations promote transparency and quality, compelling manufacturers to innovate while adhering to local health standards. This unique landscape fosters a demand for premium, artisanal margarine that aligns with Japan's emphasis on craftsmanship and health-conscious choices.

Underlying macroeconomic factors: The Margarine Market within the Oils & Fats segment in Japan is shaped by several macroeconomic factors, including fluctuating commodity prices, changing consumer preferences, and national economic policies. The rising global demand for healthier and more sustainable food options is prompting Japanese manufacturers to adapt their product lines accordingly. Additionally, Japan's stable economic growth, coupled with a strong focus on food safety and quality, supports a premium market for artisanal margarine. Fiscal policies promoting local sourcing and innovation further enhance market competitiveness, while demographic shifts towards a health-conscious population drive the demand for diverse and functional margarine products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.