Market Insights Consumer Food Bread & Cereal Products

Bread - Asia

Asia

Revenue in the Bread market amounts to €226.20bn in 2024. The market is expected to grow annually by 6.70% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €49.77 are generated in 2024.
In the Bread market, volume is expected to amount to 129.00bn kg by 2029. The Bread market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Bread market is expected to amount to 24.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Bread market in The Food market in Asia has shown minimal growth, with factors such as changing consumer preferences, health concerns, and the convenience of online bread services influencing this trend. Despite this slow growth, the market remains a key player in the overall Food industry in the region.

Customer preferences: With the rise of health consciousness and changing dietary preferences, consumers in Asia are gravitating towards healthier bread options that incorporate traditional ingredients and cooking techniques. This trend is particularly prominent among younger generations, who are looking for convenient, yet nutritious options. Additionally, there is a growing demand for artisanal and specialty breads, as consumers are seeking unique and authentic flavors. This shift towards healthier and more diverse bread choices is influenced by a desire for balanced and holistic lifestyles, as well as a growing interest in exploring different cultures and cuisines.

Trends in the market: In Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more nutritious bread options. This trend is driven by a growing awareness of the importance of a balanced diet and the increasing prevalence of lifestyle diseases. As a result, there is a shift towards using alternative grains and natural ingredients in bread production. This trend is expected to continue, with potential implications for industry stakeholders such as bakers, distributors, and retailers who may need to adapt their product offerings and marketing strategies to cater to this demand.

Local special circumstances: In Asia, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by local cultural factors. In countries like Japan and China, bread consumption is relatively low compared to other countries due to the traditional preference for rice-based meals. However, in countries like South Korea and Taiwan, there has been a recent surge in demand for bread, driven by the popularity of Western-style cuisine. Additionally, government regulations on food imports and distribution also play a significant role in shaping the Bread Market in Asia. This has led to variations in product availability and pricing across different countries in the region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors in Asia. Countries with strong economic growth and stable fiscal policies, such as China and India, are experiencing higher demand for bread products due to increasing disposable incomes and changing consumer preferences. On the other hand, countries with weaker economies and high inflation rates, such as Indonesia and the Philippines, are facing challenges in the bread market due to reduced purchasing power and price sensitivity among consumers. Additionally, the rising trend of health-consciousness and the growing middle-class population in Asia are also contributing to the growth of the bread market, as consumers seek healthier and more convenient food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.