Market Insights Consumer Food Bread & Cereal Products

Rice - Asia

Asia

Revenue in the Rice market amounts to €0.37tn in 2024. The market is expected to grow annually by 7.85% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €82.41 are generated in 2024.
In the Rice market, volume is expected to amount to 0.41tn kg by 2029. The Rice market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Rice market is expected to amount to 74.5kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Rice Market in The Food market in Asia has seen minimal growth due to factors such as changing consumer preferences, market saturation, and supply chain challenges. Despite this, the market is expected to experience steady growth in the coming years due to the increasing demand for healthy and convenient food options.

Customer preferences: As Asian countries become more health-conscious, there has been a growing demand for healthier and more nutritious rice options. This has led to a surge in the production and consumption of organic and whole grain rice varieties. Additionally, there has been an increasing trend towards convenient and ready-to-eat rice products, catering to busy lifestyles and changing dietary preferences. The rise of digital platforms and e-commerce has also made it easier for consumers to access a wider variety of rice products, including specialty and imported options.

Trends in the market: In Asia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increasing demand for organic and gluten-free rice products. This trend is driven by a growing awareness of the health benefits of rice, such as its low glycemic index and its role in preventing chronic diseases. Additionally, there is a rising interest in sustainable and ethical sourcing of rice, with consumers demanding transparency and traceability in the supply chain. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and incorporate more sustainable practices into their operations to remain competitive in the market.

Local special circumstances: In Japan, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's unique cultural and geographical factors. The country has a long history of rice cultivation, making it an integral part of the traditional Japanese diet. Additionally, strict regulations on rice imports and production methods ensure the high quality and authenticity of Japanese rice, creating a strong demand both domestically and internationally. Furthermore, the rising health consciousness among consumers has led to the popularity of specialty rice varieties, such as brown rice and organic rice, further driving the growth of the market.

Underlying macroeconomic factors: The growth of the Rice Market in the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with stable economic conditions, favorable fiscal policies, and strong investment in agriculture are experiencing faster market growth compared to regions with economic instability and limited agricultural funding. Additionally, the increasing population and changing dietary preferences in Asia are driving the demand for rice, making it a key driver of market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.