Market Insights Consumer Food Confectionery & Snacks

Confectionery - Africa

Africa

Revenue in the Confectionery market amounts to €34.05bn in 2024. The market is expected to grow annually by 6.78% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€77bn in 2024).
In relation to total population figures, per person revenues of €26.19 are generated in 2024.
In the Confectionery market, volume is expected to amount to 7.17bn kg by 2029. The Confectionery market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Confectionery market is expected to amount to 4.8kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery & Snacks Market in Africa is experiencing minimal growth due to factors such as low purchasing power, increasing health concerns among consumers, and the lack of infrastructure for online sales. However, the Chocolate Confectionery and Ice Cream sub-markets show potential for growth with the rising demand for indulgent treats. Sugar Confectionery and Preserved Pastry Goods & Cakes face challenges due to changing dietary preferences.

Customer preferences: With increasing urbanization in Africa, there is a growing demand for convenient and on-the-go snacking options. This has led to a rise in sales of packaged confectionery products, such as chocolates and candies. Additionally, there is a growing preference for healthier and natural ingredients, as consumers become more health-conscious. This has resulted in companies incorporating local and traditional flavors into their confectionery offerings to cater to the diverse tastes and preferences of African consumers.

Trends in the market: In Africa, the Confectionery market is experiencing a rise in demand for healthier and more natural options, with consumers becoming more health-conscious. This has led to an increase in the availability of organic and plant-based confectionery products. Additionally, there is a growing trend of incorporating local and traditional ingredients in confectionery products, catering to the preferences of the African market. These trends are significant as they align with global health and wellness trends and have the potential to drive growth in the industry. Industry stakeholders should focus on innovation and diversification to cater to the evolving tastes and demands of consumers in Africa.

Local special circumstances: In Africa, the Confectionery Market is heavily influenced by the continent's diverse cultural and geographical landscape. With a wide range of local preferences and traditional ingredients, the market offers a unique blend of products that cater to the tastes of different regions. Additionally, regulatory factors such as import and export policies, as well as local food safety regulations, play a significant role in shaping the market dynamics. These factors, combined with the continent's growing population and increasing disposable income, make Africa a promising market for the Confectionery & Snacks industry.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market in Africa is greatly influenced by macroeconomic factors such as consumer spending power, economic growth, and government policies. With the increasing population and rising disposable income, there is a growing demand for confectionery products in the region. Moreover, favorable government policies, such as tax incentives and trade agreements, are promoting market growth. However, challenges such as inflation and exchange rate fluctuations can impact consumer purchasing power and ultimately affect market performance. Additionally, the increasing health consciousness among consumers is driving the demand for healthier and premium confectionery products in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.