Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Africa

Africa

Revenue in the Other Cereal Products market amounts to €54.61bn in 2024. The market is expected to grow annually by 9.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €42.01 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 24.50bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 16.3kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Other Cereal Products Market within the Bread & Cereal Products Market in Africa is experiencing subdued growth, influenced by factors such as lower consumer health awareness and limited access to digital technologies. Despite this, convenience offered by online services is driving some growth.

Customer preferences: The Other Cereal Products Market within the Bread & Cereal Products Market in Africa is experiencing a rise in demand for gluten-free and organic options, as consumers become more health-conscious and environmentally aware. This trend is also influenced by the growing number of individuals with food allergies and intolerances. As a result, manufacturers are expanding their product offerings to cater to these preferences, driving growth in the market.

Trends in the market: In Africa, there is a rising demand for alternative and healthier cereal products, such as quinoa, amaranth, and sorghum. This trend is driven by increasing health consciousness among consumers and a growing preference for gluten-free options. As a result, there has been a surge in the production and consumption of these alternative grains in the region. This not only presents opportunities for local producers, but also for international companies looking to expand into the African market. Additionally, there is a growing interest in traditional African grains, such as teff and fonio, which are seen as nutrient-rich and sustainable options. This trend is significant as it reflects a shift towards more diverse and sustainable food choices, and has the potential to drive innovation and investment in the Other Cereal Products Market.

Local special circumstances: In Africa, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by local dietary preferences and cultural traditions. For example, in West Africa, sorghum and millet are popular grains used in traditional dishes, while in East Africa, maize is a staple. Additionally, regulatory restrictions on imported cereals can impact market dynamics, as seen in the case of Nigeria where the government implemented an import ban on wheat and wheat flour to support local production. These factors contribute to the unique landscape of the Other Cereal Products Market in Africa.

Underlying macroeconomic factors: The growth of the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, government policies, and economic stability. Countries with stable economies and supportive government policies are experiencing higher demand for healthy and nutritious cereal products. Furthermore, the increasing trend towards health and wellness is driving the growth of the market, as consumers are seeking out more diverse and nutritious options in their diets. Additionally, the rising population and urbanization in Africa are creating a larger market for cereal products, as more people are adopting western dietary habits.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.