Market Insights Consumer Food Bread & Cereal Products

Pasta - Africa

Africa

Revenue in the Pasta market amounts to €11.35bn in 2024. The market is expected to grow annually by 10.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €8.73 are generated in 2024.
In the Pasta market, volume is expected to amount to 5.53bn kg by 2029. The Pasta market is expected to show a volume growth of 4.3% in 2025.
The average volume per person in the Pasta market is expected to amount to 3.6kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in the Bread & Cereal Products Market in The Food market of Africa has been experiencing subdued growth, influenced by factors such as changing consumer preferences and economic challenges. Despite this, the market is expected to grow due to increasing demand for convenience and healthier food options.

Customer preferences: As African countries continue to experience economic growth and urbanization, there has been a rise in demand for convenience and time-saving food options. This has led to a growing popularity of pasta as a quick and easy meal option. Additionally, with the increasing influence of Western culture, pasta has become a staple in many African households, especially among younger generations. This trend is expected to continue as more African consumers seek out affordable and convenient meal options.

Trends in the market: In Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increase in demand for whole wheat and gluten-free pasta. In addition, there is a growing trend of incorporating local ingredients and flavors into pasta products, catering to the diverse palates of African consumers. This trajectory towards healthier and more culturally diverse options is significant for industry stakeholders, as it presents opportunities for market expansion and differentiation. However, it also poses challenges for traditional pasta manufacturers who may need to adapt their products to meet these changing consumer preferences. To stay competitive, industry stakeholders should closely monitor and respond to these emerging trends in the African Pasta Market.

Local special circumstances: In Africa, the Pasta Market is heavily influenced by geographical factors such as climate and availability of ingredients. In some regions, pasta is made using local grains instead of traditional wheat, leading to unique flavors and textures. Cultural factors also play a significant role, with some countries having a strong preference for certain types of pasta. Regulatory circumstances, such as import restrictions, can also impact the market. Additionally, the rising demand for convenience and Western-style diets in urban areas is driving the growth of the Pasta Market in Africa.

Underlying macroeconomic factors: The performance of the Pasta Market of the Bread & Cereal Products Market within The Food market in Africa is significantly impacted by macroeconomic factors such as economic growth, inflation rates, government policies, and consumer spending habits. The stability of the global economy and the purchasing power of consumers in the given country greatly influence the demand for pasta products. Moreover, government initiatives promoting agricultural development and investments in infrastructure are crucial for the growth of the pasta market. Additionally, the rising population and urbanization in Africa are expected to further drive the demand for pasta products, as they are convenient and affordable options for busy city dwellers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.