Processed Meat - Africa

Africa

Revenue in the Processed Meat market amounts to €37.00bn in 2024. The market is expected to grow annually by 8.45% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €28.46 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 5.66bn kg by 2029. The Processed Meat market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 3.9kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Processed Meat Market in Africa is facing minimal growth due to factors such as increasing health concerns among consumers, rising costs of production, and competition from alternative protein sources. Despite the convenience and popularity of processed meat products within the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products, the overall market is hindered by consumer demand for healthier and more sustainable food options. This has led to a slower growth rate compared to other regions, where the Digital Health market is experiencing significant growth.

Customer preferences: In Africa, there has been a notable increase in demand for processed meat products due to the growing popularity of convenience foods and the rise of urbanization. This trend is also influenced by cultural preferences for ready-to-eat meals and the increasing number of working individuals with limited time for meal preparation. Additionally, the younger generation's adoption of Western diets has led to a higher demand for processed meat products, creating opportunities for market players to expand their offerings.

Trends in the market: In Africa, the Processed Meat market is experiencing a rise in demand for plant-based alternatives, as consumers become more health-conscious and environmentally aware. In terms of production, there is a growing trend of using sustainable and ethical farming practices, such as free-range and grass-fed livestock. These trends not only align with changing consumer preferences, but also have the potential to improve food security and reduce carbon emissions in the region. Industry stakeholders must adapt to these trends by diversifying their product offerings and investing in sustainable production methods to stay competitive in the market.

Local special circumstances: In Africa, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by cultural preferences and dietary habits. For instance, in many countries, meat consumption is considered a sign of wealth and status, leading to a high demand for processed meat products. Additionally, limited refrigeration and storage facilities in rural areas contribute to the popularity of shelf-stable processed meat products. Moreover, regulatory restrictions on importing fresh meat in some African countries also drive the demand for processed meat products as an alternative.

Underlying macroeconomic factors: The Processed Meat Market within the Meat Market of The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and changing dietary preferences. Countries with a growing middle class and increasing disposable income are experiencing a rise in demand for processed meat products. Additionally, the rise of urbanization and changing lifestyles have led to an increase in convenience and ready-to-eat food options, further driving the growth of the processed meat market. However, factors such as rising health consciousness and concerns over the environmental impact of meat production may hinder market growth in certain regions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.